Michael Grover > Blog

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Civic Tech in a Time of Technopessimism

The Atlantic--"Code for America" provides an example of how tech could change its ways
June 26, 2018 Go to The Atlantic

Patreon CEO Jack Conte Encourages Creators To Embrace Failures By "Smoothing Out The Curve" - Tubefilter

Tubefilter--Patreon CEO Jack Conte discussed strategies for embracing failure during an impassioned keynote address he delivered at VidCon.
June 23, 2018 Go to Tubefilter

How Networks Leverage Social Media to Attract New TV Show Viewers - SocialMedia.biz

SocialMedia.biz--Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans. As a result, it has become more than just another marketing tool for networks....
June 23, 2018 Go to SocialMedia.biz

Tips for Reducing Content Marketing Costs

blogs--More content isn’t always good. Not only will it create additional overhead and cost to curate, more and more content on the same topic may reduce engagement rates.
June 21, 2018 Go to blogs

Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research

MarketingProfs--Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response rates?
June 21, 2018 Go to MarketingProfs

Infographic: The Acceptance of Paying for News is Growing

Statista Infographics--This graphic shows the share of people that paid for online news in 2017 in selected countries.
June 15, 2018 Go to Statista Infographics

How I grew CoSchedule into a $5MM+ SaaS company | Copywriting for startups and marketers

Copywriting for startups and marketers--Wonder at some companies' meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.
June 14, 2018 Go to Copywriting for startups and marketers

Report: Circulation, revenue and employment are all down at U.S. newspapers

Poynter--The challenges facing U.S. newspapers, where employment has dropped 45 percent since 2004
June 14, 2018 Go to Poynter

This Entrepreneur Used Kickstarter, A VC And Two Accelerators To Fund Her Assault Prevention Startup

Forbes--Jacqueline Ros, 26, is the cofounder of Revolar, a Denver-based startup that produces an alert device designed to help people who feel they are in physical danger. Her motivation was personal: Her younger sister had been the victim of two assaults. The user presses the rectangular plastic Revolar, the size of a key chain, and it sends a signal to five designated loved ones who know to phone immedi
June 13, 2018 Go to Forbes