Michael Grover > Blog > Film Video TV

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Popular YouTuber 'The Fitness Marshall' Breaks Down His Four-Year Ad Earnings -- And It's Pretty Slim - Tubefilter

Tubefilter--Last week, YouTuber ‘Toobz,’ who has around 5,500 subscribers and recently hit one million views, posted a video detailing his total ad earnings from YouTube to date: a meager $389.07. Now, Caleb Marshall, aka ‘The Fitness Marshall,’ has done the same — and the results are similarly slim.
September 04, 2018 Go to Tubefilter

The Best Way to Shoot a Video by Yourself

Wistia--Let Trevor show you the easiest way to shoot a video by yourself!
August 29, 2018 Go to Wistia

Netflix Unveils 5 New Unscripted Originals

The Hollywood Reporter--Brandon Riegg, vp unscripted originals & acquisitions at the streamer, on Thursday announced a cooking competition, a series about magicians who died performing tricks and an English soccer club as he outlined his vision at the Edinburgh TV Festival.
August 26, 2018 Go to The Hollywood Reporter

Disney's Streaming Service: Lower Price Than Netflix; 2019 Launch Date

Tom's Guide--Disney's building its own Netflix-like streaming service, but which content is it taking away from competitors?
August 06, 2018 Go to Tom's Guide

Netflix Still Isn't Fully Acknowledging Looming Competition From Disney

The Motley Fool--Disney is entering the streaming space swinging next year, but Netflix still doesn't seem overly concerned.
July 30, 2018 Go to The Motley Fool

Jeffrey Katzenberg-Led WndrCo Closes $1 Billion Funding; Disney, Fox, WB Among Investors (Report)

Variety--Jeffrey Katzenberg has brought in a clutch of major Hollywood companies as investors in WndrCo, the mobile-video venture the former DreamWorks Animation chief co-founded last year. According to a C…
July 27, 2018 Go to Variety

Do Traditional Media Companies Really Want to Be Netflix?

Inc.com--Netflix crashed and burned with its latest earnings release. For media companies going all in on streaming, Netflix's struggles should make them think twice.
July 24, 2018 Go to Inc.com

YouTube Is Reportedly Combatting Instagram's IGTV By Cutting Six-Figure Checks To Creators - Tubefilter

Tubefilter--YouTube is reportedly paying five- and six-figure checks to creators like Lilly Singh in order to prevent them from defecting to IGTV.
July 23, 2018 Go to Tubefilter

Helping Television Get Over The Branded Content Hump: 'On YouTube, 85% of the views are going to influencer content, on Facebook, it's more like 70%."

Forbes--Branded content promises to be the bridge between the growing world of influencer video and traditional TV networks. But in order for that to happen, there needs to be better systems in place to track and measure them explains Tubular Labs' Rob Gabe.
July 23, 2018 Go to Forbes

We're underestimating the mind-warping potential of fake video

Vox--Doctored photos can easily create false memories. What happens when there’s fake video?
July 23, 2018 Go to Vox