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Pie Charts Defined: A Guide for Businesses

Pie Charts Defined: A Guide for Businesses

The history of pie charts is more fascinating than you might think. A secret agent who plotted the collapse of the French economy with counterfeit money and the founder of modern nursing are but two of the intriguing historical characters who used pie charts to explain and advocate. The first known pie chart was published in 1801 by Scottish engineer, political economist, and secret agent Willi...

Manufacturing: Types, Examples, Risks

Manufacturing: Types, Examples, Risks

A key step on a product’s long march from inventor’s brainchild to customer’s favorite gadget is manufacturing. Technically, manufacturing is the process of assembling raw materials into products on a large scale using machinery. But manufacturing is no brief stop on the journey and it must be planned for and nurtured just like any other phase in a product’s birth. An optimized manufacturing pr...

What Is Three-Way Matching & Why Is It Important?

What Is Three-Way Matching & Why Is It Important?

...In the world of accounts payable (AP), one of the most challenging jobs is managing the onslaught of supplier invoices that arrive each month. This includes verifying that the invoices are real — small businesses experience billing fraud twice as often as their larger counterparts, according to an Association of Certified Fraud Examiners (ACFE) report — and then paying the ones that are....

An Introduction to Rolling Inventory

An Introduction to Rolling Inventory

Imagine if a warehouse wasn’t a place to store inventory but just another stop along the distribution path to a customer. This is the idea behind an inventory management strategy known as rolling inventory. Using this strategy, the delivery truck augments the warehouse space. Instead of going through the time and expense of offloading and storing an entire truck’s worth of goods, the rolling inven...

"If you don't know whether your content is expertly written or not, then it's definitely not expertly written."
John Mueller
Google Search Advocate
The Financial Controllers Checklist

The Financial Controllers Checklist

A financial controller’s list of priorities reflects the wide-ranging and complex responsibilities associated with the role – from overseeing day-to-day accounting and finance tasks to managing staff and technology. Depending on the organization, a controller may have to create new policies and processes from scratch, as well as ensuring that existing processes run as efficiently as possible.

Top 6 Financial Controller Goals and How to Achieve Them

Top 6 Financial Controller Goals and How to Achieve Them

As the head of the organization’s accounting team, the financial controller plays an increasingly strategic role in ensuring the company runs smoothly. There are many opportunities for controllers to improve the efficiency of day-to-day financial operations and enhance the business overall. New technologies help companies streamline or eliminate manual tasks and create more accurate financial...

Operating Income Defined

Operating Income Defined

If you want insights into how a company’s business is performing, operating income is a key metric to understand. Operating income measures the profitability of a company’s core business operations after deducting all operating expenses. It shows how efficiently the company can generate cash from its business operations. By excluding the effect of taxes, interest and one-time events such as acquis...

What is B2B Wholesale? Benefits, Tips, & Features

What is B2B Wholesale? Benefits, Tips, & Features

An example of the former comes from the publishing industry. A publisher creates books which they sell to bookstores and bookstore chains at a steep discount in exchange for a bulk purchase. Historically, the discount offered to bookstores is 40%, allowing the book store room to make a profit by selling it to consumers at a higher price.

A different kind of SEO process.
I work with big and small brands alike to create market-facing content that is designed to build on the awareness and consideration that your marketing has been fostering. It starts with editorial profiles of your ideal customer, provides original content—articles, blogs, and other content—that is designed to appeal specifically to them, and ends up with an analytics report.

Review your marketing personas, interview key SMEs, review analytics and editorial efforts of competitors.
Assess what kinds of content will appeal to your ideal customers.
Write and promote content that meets their needs and wants.
Use analytics to determine how well the content did.
Revise and improve content plan based on what was learned.
Interested? Let's work together to create high quality
content for your B2B web site.

Here's how we can work together.


Introduction
We talk or video chat about your organization and needs. If it feels like a fit, we'll set up a time to start creating the editorial profiles.

Editorial Profile Review
Based on information you have given me and through research, I present to you the editorial profiles. We hone that to make sure it aligns with your marketing personas.

Content Creation
We'll create an editorial calendar for the next few months, agree on the cadence of new content, and then the new, original content starts flowing.

Publish and Monitoring
As the articles are published, we make sure they are scooped up by Google and monitor.

Analysis
We'll run an ongoing visualization of how the articles are doing, what kind of traffic they are generating, and track them through to conversions.

Review
We will periodically review the plan against what is learned. If modifications to the plan seem called for, we'll discuss that.

Michael Grover

Contact Michael Grover

617-435-1340

mike@michaelgrover.com

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