FastPoll: The Audience Polling Product
Fastpoll enabled advertisers to tap into particular audience segments to conduct fast surveys. We built a panel crossing about a dozen topical areas and deployed pre-configured surveys via email, through on-site recruitment, and through newsletters. Depending on the type of survey, clients could receive results within two weeks, making FastPoll a usefull component of almost any online ad campaign.
How it worked: As advertisers purchased online programs, they were offered a research upsell that provided a research package at between $5K to $10K. After provided us with a draft of the questions, we built the syrvey and posted it down the channels we had created. Incentives were provided for quick results and data was automatically generated and sent to the client.
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FastPoll provided CMP with an efficient
and profitable set of products to sell
research services to advertisers.
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Samples
