Michael Grover > Samples > Focal Points
Focal Points
CMP's custom business was hugely popular: combining editorial coverage of a particular topic with a single-sponsor option. I creating a templated version which eliminated the costs of custom development and design. The resulting product, Focal Points, gave sales a product that they could offer to lower-tier advertisers. The result, a highly profitable, low entry-point product providing broad visibility and easy production.
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 | Advertiser picks the topic area |
 | Newest relevant CMP Headlines display. |
 | Advertiser logo or large rectangle ad unit |
 | A paragraph about the advertiser. |
 | Five links drive users to content on the advertiser's site. |
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Samples
