Michael Grover

Michael Grover > Samples > Know IT All Viral Promotion

Know IT All Viral promotion
A people-powered promotion designed to create traffic and build a registration database. 70,000+ people participated over a 6 week period with a full third driven to the promotion by other users. Result: in the twelve week tracking period, 900,000 page views were generated by the pages in the promotion.

How it worked: Each week for six weeks, a challenging IT question was posted. Enter the correct answer and you're entered into a weekly drawing to win a prize. Plus, refer someone who gets the right answer and you have another chance to win a weekly prize. A weekly email to previous week's participants brought users back and grew the list. A grand prize at the end (for everyone who got a correct answer) kept people engaged.

» Nearly a million page views over a 12 week period are directly associated with this campaign. 30% of the results came from the viral component.