Marketing2IT
To cost-effectively reach a highly targetted audience, we decided to rip a page out of our own playbook and roll our own. We created Marketing2IT, a regular newsletter and periodic events (like webcasts and teleseminars) to educate and inform people interested in using marekting to reach enterprise IT.
Marketing2IT gave us a chance to regularly interact with a wide range of client types and introduced our sales people to key decision makers at companies large and small. And, because Marketing2IT had editorial value, we elevated our level of thought-leadership among a highly targeted audience.
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