Michael Grover

Writer, Marketer, Product Creator, Podcasting
Experience with media, technology, healthcare, and education markets. Driven by new products and ideas. Self-motivated, analytical, creative problem solver. Award-winning and bilingual (English & Spanish).

213-819-8217 mike@michaelgrover.com

I write articles about a variety of topics. My sweet spots are writing about technology and marketing. I also write fiction and plays.

AMEX

That moment, argues Krug, can be enough to derail the purpose of their visit. “When we’re using the web, every question mark adds to our cognitive workload, distracting our attention from the task at hand,” he writes. Behavioral economists like Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economic Sciences for this work, go further: The easier it is for people to understand any information being presented to them, the more they will trust it and believe it’s true.
The way tax write-offs work is that they reduce your gross revenue or income by the total amount of allowable expenses. The result is called Adjusted Gross Revenue or income and becomes the basis on which a tax bill is calculated. Depending on the overall value of the deductions, tax write-offs can potentially save thousands or millions per year off a tax bill.
I have a background in digital marketing with technology, publishing, and healthcare businesses.

    Director of Online Marketing for network of tech sites.

    Managed SEO for 110 international sites for a Fortune 500 tech company. Increased traffic by 30%.

    Doubled traffic for an event management company through SEO and content development.

    Analytics: create visualizations to help conference companies sell seats.

    Content: managed content workflow for network of tech sites.

    Social: built social network to 100,000 followers.



App Creation

Thinkerdeck was an award-winning note-taking app (tablet and phone) that helped users think through their ideas. Based on an index card model, users took notes, organized them, and downloaded them into an outline.

ThinkerDeck garnered several awards including being selected as a top-five note-taking app for high school students. Read more about Thinkerdeck

CRN Tech News was a subscription-based and ad-supported channel news application targeting VARs and resellers. It was connected to the UBM corporate CMS and designed as a template for other UBM businesses to be able to quickly launch a full-featured, native app.

Grew to 40,000 subscribers and generated ~$1 million new and incremental ad and subscription revenue in first 6 months.

Newsgetter tapped the rss feeds of the top unbiased news sources and combined them into a single feed.

Web Sites

Responsible for all digital products for niche media company. During my tenure, my team produced and managed over 200 products and projects, including:
  • Flagship site crn.com serving market of 3 million
  • Event sites providing at-event information and marketing for event.
  • Custom projects
  • Mobile versions
We also re-built the entire publishing stack, transferring 15 years of content from legacy system to new Drupal-based system and converted analytics from Adobe Analytics to Google Analytics.

Full responsibility for US online business for four specialty groups. Work included:
  • Converted siloed CMS to one taxonomy-driven CMS, enabling us to be much more responsive to client needs.
  • Integrated search and topic based supporter services.
  • Built video-based symposium product providing conference sessions year-round.
  • Ground-up construction of entire 17-person online team including marketing, sales, production, and business development.

Web index of peer-reviewed content with revenue based on search queries.

Subscription site providing access to 20+ research databases plus original content.

Worked as part of team that constructed a network sales and services model from multiple, independently operated sites for improved technical and business processes. Introduced network sales programs and run-of-network ad-serving. Worked with external tech blogs to drive traffic and registrations. Created Dogear Peelback, an award-winning ad unit that provided sponsors with large format, opt-in viewers.



    Best of The Web Awards: "Dogear Peelback" for Ad Unit of the Year

    Best of The Web Awards: "Tech Blog Awards" for Website Marketing using social media

    ThinkerDeck

      Best note-taking app for high school students for ThinkerDeck by Appolearning.com.

      Tabby Awards: finalist in Utilities category

      Mass Innovation Nights: Most innovative product (juried event)

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“The most important thing that Mike brought was his passion for new ideas, for accomplishing goals, and for providing challenging and valuable projects...”

— Amber Tresca, Health Content Creator and Podcast Hosts

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“...always delivered excellent results to help drive digital product innovation, process and execution. His early version of content-based units were years ahead of their time."”

— Brandon Friesen, President, Just Media

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“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”

— Tom Smith, Oracle Corporation

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“...an innovator and thinker who executes.”

— Cora Nucci, Associate Editorial Director, HealthLeaders Media

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“...truly understands the medium in a way many executives do not.”

— Anne Holland, Anne Holland Ventures

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“It's never less than great working with you.”

— Konstantinos Kontos, Sr. Developer Saturated Colors

Articles I'm reading.

Articles I'm Reading.

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Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations and Syndication

Education

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Technical Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English