Michael Grover

If it was trending in #marketing, which Linkedin claims to have more than 19 million followers, would it be unreasonable for me to expect viewership of the post to head upwards and fast? Even a tiny fraction of those 19 million+ #marketing followers ought to give me a huge bump in viewership of my post.

For, certainly the Linkedin algorithm must use trending as a component for display. I mean, why wouldn't it? If trending in #marketing means that people who follow that hashtag engaged, why wouldn't the algorithm push that post to more #marketing followers. Isn't that actually the whole point of an algorithm?

In the Google Universe, there is a position referred to as Position Zero. It appears at the top of the organic results. Sometimes it displays as a list, sometimes a table, sometimes a snippet. It's an enviable spot which boosts click-through anywhere from 114% to 516%, according to Hubspot and SearchEngineLand.

It's a smart bit of programming on Google's part. For SEO, though, it has some complexities that take some work to untangle.

Here's an example that I found when I searched for "How do I buy a computer?" The first result (Position Zero) was an informative and compelling list from Komando.com listing everything you need to consider when buying a computer.