Michael Grover

Writer, Marketer, Product Director...
Experience with media, technology, healthcare, and education markets. Driven by new products and ideas. Self-motivated, analytical, creative problem solver. Award-winning and bilingual (English & Spanish).

Writer

Mimecast

Mimecast 01/22/22 Marketing, Technology

The shift to remote and hybrid work over the past year and a more mobile workforce has made the matter worse, as attacks rose and workers became more susceptible. More than half (51%) of respondents to The State of Email Security 2021 report (SOES) reported an increase in BEC attacks that exploited brand impersonation, and 63% reported an increase in phishing attacks that targeted their employees. SOES research also discovered that employees were clicking on unsafe URLs in emails three times more often than they were before the onset of the COVID pandemic. This is significant because it means that cybercriminals are getting more opportunities to worm their way into company systems.

Mimecast 09/27/21 Cybercriminals, Marketing

Depending on the industry, marketers are projected to spend between $31 and $208 per lead in 2021, according to the latest research.[1] And with business-to-business (B2B) leads requiring up to 13 or more touches before they convert, it’s critical that lead-gathering be as frictionless as possible. The last thing a company needs is to do all the work prepping prospects, only to have a cybercriminal swoop in for the “close” by impersonating its brand in a phishing email or spoofed website.

But leads are being hijacked regularly by cybercriminals and sometimes by sneaky competitors. In fact, Mimecast’s recent The State of Brand Protection 2021 (SOBP) report found a 381% spike in brand impersonation attacks against the world’s top 100 most-valuable brands during the first few months of the COVID-19 pandemic last year — and a subsequent new normal of much higher attack levels. To stop such lead stealing before it does too much damage requires proactive monitoring, awareness — and action.

Mimecast 07/12/21 Cybercriminals, Marketing

The customer service confirmation scam, whether by phone or phishing email, is just one example of how bad actors are hijacking hard-earned brand equity and using common marketing tactics to make their con. In fact, cybercriminals are deploying a complete range of marketing tactics to try and separate people from their money, as described in Mimecast’s The State of Brand Protection 2021 (SOBP) report. To cybercriminals, the brands they impersonate are just bodies they step over to get their way.
Marketer

I have a background in digital marketing.

    Director of Online Marketing for network of tech sites.

    Managed SEO for 110 international sites. Increased traffic by 30%.

    Analytics: create visualizations to help conference companies sell seats. (Google and Adobe)

    Content: managed content workflow for network of tech sites.

    Social: built social network to 100,000 followers.

Product Director

App Creation

Thinkerdeck was an award-winning note-taking app (tablet and phone) that helped users think through their ideas. Based on an index card model, users took notes, organized them, and downloaded them into an outline.

ThinkerDeck garnered several awards including being selected as a top-five note-taking app for high school students. Read more about Thinkerdeck

CRN Tech News was a subscription-based and ad-supported channel news application targeting VARs and resellers. It was connected to the UBM corporate CMS and designed as a template for other UBM businesses to be able to quickly launch a full-featured, native app.

Grew to 40,000 subscribers and generated ~$1 million new and incremental ad and subscription revenue in first 6 months.

Newsgetter tapped the rss feeds of the top unbiased news sources and combined them into a single feed.

Web Sites

Responsible for all digital products for niche media company. During my tenure, my team produced and managed over 200 products and projects, including:
  • Flagship site crn.com serving market of 3 million
  • Event sites providing at-event information and marketing for event.
  • Custom projects
  • Mobile versions
We also re-built the entire publishing stack, transferring 15 years of content from legacy system to new Drupal-based system and converted analytics from Adobe Analytics to Google Analytics.

Full responsibility for US online business for four specialty groups. Work included:
  • Converted siloed CMS to one taxonomy-driven CMS, enabling us to be much more responsive to client needs.
  • Integrated search and topic based supporter services.
  • Built video-based symposium product providing conference sessions year-round.
  • Ground-up construction of entire 17-person online team including marketing, sales, production, and business development.

Web index of peer-reviewed content with revenue based on search queries.

Subscription site providing access to 20+ research databases plus original content.

Worked as part of team that constructed a network sales and services model from multiple, independently operated sites for improved technical and business processes. Introduced network sales programs and run-of-network ad-serving. Worked with external tech blogs to drive traffic and registrations. Created Dogear Peelback, an award-winning ad unit that provided sponsors with large format, opt-in viewers.
Awards

    Best of The Web Awards: "Dogear Peelback" for Ad Unit of the Year

    Best of The Web Awards: "Tech Blog Awards" for Website Marketing using social media

    ThinkerDeck

      Best note-taking app for high school students for ThinkerDeck by Appolearning.com.

      Tabby Awards: finalist in Utilities category

      Mass Innovation Nights: Most innovative product (juried event)

Companies & Clients
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References
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“The most important thing that Mike brought was his passion for new ideas, for accomplishing goals, and for providing challenging and valuable projects...”

— Amber Tresca, Health Content Creator and Podcast Hosts

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“...always delivered excellent results to help drive digital product innovation, process and execution. His early version of content-based units were years ahead of their time."”

— Brandon Friesen, President, Just Media

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“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”

— Tom Smith, Oracle Corporation

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“...an innovator and thinker who executes.”

— Cora Nucci, Associate Editorial Director, HealthLeaders Media

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“...truly understands the medium in a way many executives do not.”

— Anne Holland, Anne Holland Ventures

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“It's never less than great working with you.”

— Konstantinos Kontos, Sr. Developer Saturated Colors

Blog

Articles I'm Reading.

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05-23-2022 Film Video TV
Submit Your Podcast To Podcast Directories

Submit Your Podcast To Podcast Directories

Podbean Blog We've compiled a list of some of the most popular podcast directories and instructions on how to submit your podcast to them.

05-17-2022 Film Video TV
The rare films you shouldn't miss at the 2022 UCLA Festival of Preservation

The rare films you shouldn't miss at the 2022 UCLA Festival of Preservation

Los Angeles Times Betty White, Rod Serling, Harold Lloyd, 'All That Money Can Buy' and 'Force of Evil,' plus other picks for this year's Festival of Preservation.

04-18-2022 Business
Should I Put My Prices On My Website?

Should I Put My Prices On My Website?

Forbes Putting your prices on your site will scare a bunch of prospects away before you’ve had a chance to woo them, right? In some instances it’s a terrible idea to put your prices on your site. And yet, I

04-18-2022 Marketing
Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

B2B Marketing Blog - TopRank® By understanding how we process information, B2B marketers can craft better content that elevates, inspires, and answers key questions.

03-12-2022 Marketing
HTML and CSS in Emails: What Works in 2022?

HTML and CSS in Emails: What Works in 2022?

Designmodo What HTML and CSS features work for email templates, and how we can make them work for all email clients, in 2022.

02-21-2022 Business
The elaborate con that tricked dozens into working for a fake design agency

The elaborate con that tricked dozens into working for a fake design agency

BBC News Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

02-12-2022 Business
Greenwashing: Where Risk Management and ESG Meet

Greenwashing: Where Risk Management and ESG Meet

resources It's time to elevate Environmental, Social and Governance (ESG) initiatives to be a core pillar of your risk management strategy.

02-11-2022 Business
If Audiobooks Go AI

If Audiobooks Go AI

Velocity of Content “People who direct audiobooks, people who edit audiobooks, people who check audiobook narration for word-for-word perfection against the manuscript would be impacted. And in this age of deep fakes, th

01-29-2022 Business
The Downside of Working From Home: Loneliness

The Downside of Working From Home: Loneliness

Inc.com When your entire world is virtual, life can become more difficult.

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Work Experience

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations and Syndication
Education & Skills

Education

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Technical Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English