Michael Grover

Writer, Marketer, Product Director...
Experience with media, technology, healthcare, and education markets. Driven by new products and ideas. Self-motivated, analytical, creative problem solver. Award-winning and bilingual (English & Spanish).

Writer

Data

Netsuite 05/22/22

...structured data can be defined as a controlled and hierarchically organized vocabulary used to describe and classify entities, be they news articles or a business’s products and services.

In organizations, structured data helps make information more accessible and easier to analyze, leading to deeper insights.

On the internet, it helps make information and web pages become more discoverable.

Structured data can be used to aid in content analysis, speed up on-site searching, improve search engine optimization (SEO) and generate new ways to display content.

Netsuite 05/19/22

Metadata is frequently described as “data about other data.” Whether describing the contents of a web page, providing the technical details of the kind of camera used to capture an image, or the administrative information of usage rights, among many examples, metadata provides additional information that helps assets get found and used more efficiently. In fact, metadata is mainly designed to be machine-readable and isn’t visible to the casual site visitor.

For example, metadata for a web page is designed to help search engines understand and categorize pages. Likewise, the metadata in a photograph can be used by a digital asset management (DAM) system for proper categorization to promote discovery and use. Metadata also has major implications in the universes of information-sharing, usage rights and content reuse.

Netsuite 11/30/21

When the first bits were dropped on the first hard-disk drive, it’s not likely that computer scientists imagined the onslaught of data just 50 years would bring. But those pioneers probably recognized that data management was going to become a challenge. Part of meeting that challenge is data modeling: the practice of developing data storage and retrieval solutions that fit the requirements of a particular business.

Netsuite 06/17/21

In the data mart model, marketing, sales, finance and each operational business unit has access to the segment of the data warehouse and the information that is most relevant to them. Instead of live queries run against mammoth tables, queries run through a data mart are tight and targeted — and fast. Just as important, data marts provide frameworks to deliver actionable reports more rapidly.

The result: groups within a business can make more efficient use of the data that helps them run.

Linkedin 01/29/20

If it was trending in #marketing, which Linkedin claims to have more than 19 million followers, would it be unreasonable for me to expect viewership of the post to head upwards and fast? Even a tiny fraction of those 19 million+ #marketing followers ought to give me a huge bump in viewership of my post.

For, certainly the Linkedin algorithm must use trending as a component for display. I mean, why wouldn't it? If trending in #marketing means that people who follow that hashtag engaged, why wouldn't the algorithm push that post to more #marketing followers. Isn't that actually the whole point of an algorithm?
Marketer

I have a background in digital marketing.

    Director of Online Marketing for network of tech sites.

    Managed SEO for 110 international sites. Increased traffic by 30%.

    Analytics: create visualizations to help conference companies sell seats. (Google and Adobe)

    Content: managed content workflow for network of tech sites.

    Social: built social network to 100,000 followers.

Product Director

App Creation

Thinkerdeck was an award-winning note-taking app (tablet and phone) that helped users think through their ideas. Based on an index card model, users took notes, organized them, and downloaded them into an outline.

ThinkerDeck garnered several awards including being selected as a top-five note-taking app for high school students. Read more about Thinkerdeck

CRN Tech News was a subscription-based and ad-supported channel news application targeting VARs and resellers. It was connected to the UBM corporate CMS and designed as a template for other UBM businesses to be able to quickly launch a full-featured, native app.

Grew to 40,000 subscribers and generated ~$1 million new and incremental ad and subscription revenue in first 6 months.

Newsgetter tapped the rss feeds of the top unbiased news sources and combined them into a single feed.

Web Sites

Responsible for all digital products for niche media company. During my tenure, my team produced and managed over 200 products and projects, including:
  • Flagship site crn.com serving market of 3 million
  • Event sites providing at-event information and marketing for event.
  • Custom projects
  • Mobile versions
We also re-built the entire publishing stack, transferring 15 years of content from legacy system to new Drupal-based system and converted analytics from Adobe Analytics to Google Analytics.

Full responsibility for US online business for four specialty groups. Work included:
  • Converted siloed CMS to one taxonomy-driven CMS, enabling us to be much more responsive to client needs.
  • Integrated search and topic based supporter services.
  • Built video-based symposium product providing conference sessions year-round.
  • Ground-up construction of entire 17-person online team including marketing, sales, production, and business development.

Web index of peer-reviewed content with revenue based on search queries.

Subscription site providing access to 20+ research databases plus original content.

Worked as part of team that constructed a network sales and services model from multiple, independently operated sites for improved technical and business processes. Introduced network sales programs and run-of-network ad-serving. Worked with external tech blogs to drive traffic and registrations. Created Dogear Peelback, an award-winning ad unit that provided sponsors with large format, opt-in viewers.
Awards

    Best of The Web Awards: "Dogear Peelback" for Ad Unit of the Year

    Best of The Web Awards: "Tech Blog Awards" for Website Marketing using social media

    ThinkerDeck

      Best note-taking app for high school students for ThinkerDeck by Appolearning.com.

      Tabby Awards: finalist in Utilities category

      Mass Innovation Nights: Most innovative product (juried event)

Companies & Clients
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References
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“The most important thing that Mike brought was his passion for new ideas, for accomplishing goals, and for providing challenging and valuable projects...”

— Amber Tresca, Health Content Creator and Podcast Hosts

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“...always delivered excellent results to help drive digital product innovation, process and execution. His early version of content-based units were years ahead of their time."”

— Brandon Friesen, President, Just Media

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“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”

— Tom Smith, Oracle Corporation

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“...an innovator and thinker who executes.”

— Cora Nucci, Associate Editorial Director, HealthLeaders Media

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“...truly understands the medium in a way many executives do not.”

— Anne Holland, Anne Holland Ventures

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“It's never less than great working with you.”

— Konstantinos Kontos, Sr. Developer Saturated Colors

Blog

Articles I'm Reading.

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05-23-2022 Film Video TV
Submit Your Podcast To Podcast Directories

Submit Your Podcast To Podcast Directories

Podbean Blog We've compiled a list of some of the most popular podcast directories and instructions on how to submit your podcast to them.

05-17-2022 Film Video TV
The rare films you shouldn't miss at the 2022 UCLA Festival of Preservation

The rare films you shouldn't miss at the 2022 UCLA Festival of Preservation

Los Angeles Times Betty White, Rod Serling, Harold Lloyd, 'All That Money Can Buy' and 'Force of Evil,' plus other picks for this year's Festival of Preservation.

04-18-2022 Business
Should I Put My Prices On My Website?

Should I Put My Prices On My Website?

Forbes Putting your prices on your site will scare a bunch of prospects away before you’ve had a chance to woo them, right? In some instances it’s a terrible idea to put your prices on your site. And yet, I

04-18-2022 Marketing
Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

B2B Marketing Blog - TopRank® By understanding how we process information, B2B marketers can craft better content that elevates, inspires, and answers key questions.

03-12-2022 Marketing
HTML and CSS in Emails: What Works in 2022?

HTML and CSS in Emails: What Works in 2022?

Designmodo What HTML and CSS features work for email templates, and how we can make them work for all email clients, in 2022.

02-21-2022 Business
The elaborate con that tricked dozens into working for a fake design agency

The elaborate con that tricked dozens into working for a fake design agency

BBC News Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

02-12-2022 Business
Greenwashing: Where Risk Management and ESG Meet

Greenwashing: Where Risk Management and ESG Meet

resources It's time to elevate Environmental, Social and Governance (ESG) initiatives to be a core pillar of your risk management strategy.

02-11-2022 Business
If Audiobooks Go AI

If Audiobooks Go AI

Velocity of Content “People who direct audiobooks, people who edit audiobooks, people who check audiobook narration for word-for-word perfection against the manuscript would be impacted. And in this age of deep fakes, th

01-29-2022 Business
The Downside of Working From Home: Loneliness

The Downside of Working From Home: Loneliness

Inc.com When your entire world is virtual, life can become more difficult.

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Work Experience

Oracle Corporation

International Marketing and SEO

The Channel Company

VP, Digital Products

United Business Media

Director of Marketing, Director Online, Content Operations and Syndication
Education & Skills

Education

Emerson College

Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.

Technical Skills

  • Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
  • Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
  • Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
  • Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
  • Language: Spanish & English