213-819-8217
mike@michaelgrover.com
Michael Grover
Writer,
Marketer,
Product Director...
Experience with media, technology, healthcare, and education markets. Driven by new products and ideas. Self-motivated, analytical, creative problem solver. Award-winning and bilingual (English & Spanish).
Experience with media, technology, healthcare, and education markets. Driven by new products and ideas. Self-motivated, analytical, creative problem solver. Award-winning and bilingual (English & Spanish).
Writer
Metadata
What is Metadata and Why is it Important? Netsuite 05/19/22
X
Metadata is frequently described as “data about other data.” Whether describing the contents of a web page, providing the technical details of the kind of camera used to capture an image, or the administrative information of usage rights, among many examples, metadata provides additional information that helps assets get found and used more efficiently. In fact, metadata is mainly designed to be machine-readable and isn’t visible to the casual site visitor.
For example, metadata for a web page is designed to help search engines understand and categorize pages. Likewise, the metadata in a photograph can be used by a digital asset management (DAM) system for proper categorization to promote discovery and use. Metadata also has major implications in the universes of information-sharing, usage rights and content reuse.
Marketer
I have a background in digital marketing.
Director of Online Marketing for network of tech sites.
Managed SEO for 110 international sites. Increased traffic by 30%.
Analytics: create visualizations to help conference companies sell seats. (Google and Adobe)
Content: managed content workflow for network of tech sites.
Social: built social network to 100,000 followers.
Product Director
App Creation
ThinkerDeck: Note-taking app using index cards as a model. (Awards)
Thinkerdeck was an award-winning note-taking app (tablet and phone) that helped users think through their ideas. Based on an index card model, users took notes, organized them, and downloaded them into an outline.
ThinkerDeck garnered several awards including being selected as a top-five note-taking app for high school students. Read more about Thinkerdeck
ThinkerDeck garnered several awards including being selected as a top-five note-taking app for high school students. Read more about Thinkerdeck
CRN Tech News: Technology News app focused on the channel.
CRN Tech News was a subscription-based and ad-supported channel news application targeting VARs and resellers. It was connected to the UBM corporate CMS and designed as a template for other UBM businesses to be able to quickly launch a full-featured, native app.
Grew to 40,000 subscribers and generated ~$1 million new and incremental ad and subscription revenue in first 6 months.
Grew to 40,000 subscribers and generated ~$1 million new and incremental ad and subscription revenue in first 6 months.
Newsgetter: Unbiased news feed from external sources.
Newsgetter tapped the rss feeds of the top unbiased news sources and combined them into a single feed.
Web Sites
The Channel Company VP of Digital Products
Responsible for all digital products for niche media company. During my tenure, my team produced and managed over 200 products and projects, including:
- Flagship site crn.com serving market of 3 million
- Event sites providing at-event information and marketing for event.
- Custom projects
- Mobile versions
United Business Media US Medical Publishing
Full responsibility for US online business for four specialty groups. Work included:
- Converted siloed CMS to one taxonomy-driven CMS, enabling us to be much more responsive to client needs.
- Integrated search and topic based supporter services.
- Built video-based symposium product providing conference sessions year-round.
- Ground-up construction of entire 17-person online team including marketing, sales, production, and business development.
SearchMedica
Web index of peer-reviewed content with revenue based on search queries.
Physicians Home Page
Subscription site providing access to 20+ research databases plus original content.
TechWeb Network
Worked as part of team that constructed a network sales and services model from multiple, independently operated sites for improved technical and business processes. Introduced network sales programs and run-of-network ad-serving. Worked with external tech blogs to drive traffic and registrations. Created Dogear Peelback, an award-winning ad unit that provided sponsors with large format, opt-in viewers.
Awards
Best of The Web Awards: "Dogear Peelback" for Ad Unit of the Year
Best of The Web Awards: "Tech Blog Awards" for Website Marketing using social media
ThinkerDeck
Best note-taking app for high school students for ThinkerDeck by Appolearning.com.
Tabby Awards: finalist in Utilities category
Mass Innovation Nights: Most innovative product (juried event)
Companies & Clients
hover over logo to learn more
References
“The most important thing that Mike brought was his passion for new ideas, for accomplishing goals, and for providing challenging and valuable projects...”
— Amber Tresca, Health Content Creator and Podcast Hosts
“...always delivered excellent results to help drive digital product innovation, process and execution. His early version of content-based units were years ahead of their time."”
— Brandon Friesen, President, Just Media
“...highly creative and understands the importance of focusing on the practical business ramifications - revenue and profit - of the projects he's working on...”
— Tom Smith, Oracle Corporation
“...an innovator and thinker who executes.”
— Cora Nucci, Associate Editorial Director, HealthLeaders Media
“...truly understands the medium in a way many executives do not.”
— Anne Holland, Anne Holland Ventures
“It's never less than great working with you.”
— Konstantinos Kontos, Sr. Developer Saturated Colors
Work Experience
Oracle Corporation
International Marketing and SEO
The Channel Company
VP, Digital Products
United Business Media
Director of Marketing, Director Online, Content Operations and Syndication
Education & Skills
Education
Emerson College
Bachelor of Fine Arts
Creative Writing/Publishing, Editor of Omnivore magazine, President of Experimental Film and Animation Society.
Technical Skills
- Analytics: Omniture/Adobe Analytics and Google Analytics. Certified in Google Analytics.
- Programming: PHP, Cold Fusion, Xcode, HTML5, Javascript, Agile, mySql
- Graphics: Premiere (Video Editing), After Effects (Motion Graphics), Photoshop, Screenflow (demo software).
- Marketing Automation and Content Management: Eloqua (now Oracle Marketing Cloud), Responsys, Brightedge, Wordpress, Drupal, Teamsite, Screaming Frog, Hubspot CRM, Saleforce
- Language: Spanish & English
Contact me
Copyright © All rights reserved