b ' Modern marketers are facing more and more responsibility to make sure leads come in and clo' 5 Direct Mail Myths Busted : Michael Grover

5 Direct Mail Myths Busted

Written for PFL.com/blog

Posted by Michael Grover on Oct 05, 2022
Article Excerpt...
Modern marketers are facing more and more responsibility to make sure leads come in and close. It’s enough to scare the bejeebers out of anybody. Some are eyeballing direct mail as one more solution to help move prospects along. However, a recent report from PFL and Forrester Consulting, “Hybrid Experiences Bring Direct Mail Into The Digital Age,” shows that marketers have some serious, and legitimate, questions about the age-old practice of direct mail.

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Freelance B2B writer, marketer, and product creator. Experience writing engaging, long and short form content for technology, marketing, and environmental markets. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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