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November 01, 2020

Media executives are finally accepting the decline of cable TV as they plot a new path forward

CNBC--The largest U.S. media companies are projecting about 25 million more households will cancel cable TV in the next five years, prompting major changes throughout the industry.
Go to CNBC

October 05, 2020

What Can Marketers Learn From Quibi's Failure?

Entrepreneur--Ultimately, it doesn't matter if you've got billions of dollars. You cannot spend your way out of a fundamental mistake.
Go to Entrepreneur

October 04, 2020

Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails?

AWeber.com--Did a marketing "expert" tell you plain-text emails hit the inbox more often than HTML emails? If so, they’re lying or misinformed.
Go to AWeber.com

September 27, 2020

Don't Let Perfection Be the Enemy of Productivity

Harvard Business Review--Productivity isn’t about getting more done. It’s about what you get done. Three aspects of perfectionism can interfere with your ability to prioritize the most important tasks.
Go to Harvard Business Review

September 26, 2020

Event-Industry Professionals' Views on In-Person Events Right Now

MarketingProfs--Most event planners and other industry professionals say they would not feel comfortable attending an indoor event, even at half capacity, because of COVID-19, according to this study.
Go to MarketingProfs

September 25, 2020

How to Optimize Your Site for Google Carousel Results

Content Marketing Institute--This guide details the what and how of a development search result element – Google carousels – Content Marketing Institute
Go to Content Marketing Institu...

September 23, 2020

That was a B2B ad? How the pandemic forced business marketers to pivot forever

The Drum--Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing. It is a trend that’s being accelerated by the pandemic and will most likely continue for the long term, according to industry experts.
Go to The Drum

September 23, 2020

How to Improve Lead Scoring With Interactive Content

Jeffbullas's Blog--Lead scoring is a crucial process for creating targeted marketing efforts. Find out how to use interactive content to score your leads here.
Go to Jeffbullas's Blog

September 21, 2020

Long Term Shared Hosting Experiment

rebootonline--What are the SEO implications of hosting your site on a low-cost, shared IP server?
Go to rebootonline

September 16, 2020

Why Your Company Should Start a Newsletter.

CMSWire.com--According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter.
Go to CMSWire.com

September 16, 2020

Marketing in the Age of Disruption

Linkedin--What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption?
Go to Linkedin

September 13, 2020

The Event Industry Is Being Confronted By Its Napster Moment

Skift--I won’t bury the headline: the vast, global events industry is going through its Napster moment through this pandemic, and is in denial on what this will
Go to Skift

September 11, 2020

Virtual Conventions Could Thrive Long After the Pandemic Ends

IndieWire--Most high-profile entertainment conventions have traditionally been held physically, but the balance of power could shift in the future.
Go to IndieWire

September 11, 2020

How To Setup Online Registration and Payments For Events

Yapsody--If you’re planning your event, here's how you can setup online registration and payment integrations for events through Yapsody ticketing.
Go to Yapsody

September 04, 2020

Your Guide to Effective Storytelling in B2B Content Marketing

Online Marketing Blog--What does it take to craft B2B content marketing stories that engage your audience and leave them wanting more? Here we present the S.T.O.R.Y. framework.
Go to Online Marketing Blog

September 03, 2020

Economic Uncertainty Is Resurrecting the CMO Role

MarketingProfs--Despite rumors that the CMO role is dead, the current economic crisis is proving the CMO role is vital. Its devaluation is the result of outdated notions and misconceptions about what CMOs do.
Go to MarketingProfs

August 31, 2020

Get human in your marketing now to reach B2B buyers in 2021

ClickZ--To remain competitive, B2B companies must adopt human-centric marketing approaches with a digital twist that will help build connections with their audience online.
Go to ClickZ

August 11, 2020

Analysis: Are ad dollars streaming in to OTT platforms in Asia?

marketing-interactive--"It is the holy grail of a TV-like experience for consumers, with all the benefits of digital, like audience addressability and automation efficiency."
Go to marketing-interactive

August 03, 2020

3 ways COVID-19 is transforming advanced analytics and AI

World Economic Forum--The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
Go to World Economic Forum