Michael Grover's Roll-up Blog about Technology, Marketing, and Analytics. | Michael Grover


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May 30, 2020

Meet John Krasinski's secret weapon that helped make 'Some Good News' a hit

Fast Company--A Calgary-based startup called Communo helped the ‘Jack Ryan’ star find post-production, social media, distribution, and GIF analytics partners for his “homemade” series.
Go to Fast Company

May 29, 2020

Tips for Incentivizing Real-Time Viewership of Live Streaming Events.

Linkedin--With the recent growth of live streams, many brands are already shifting their content strategies to include live stream activations in some capacity. But with more content creators opting to produce live content, how can brands e
Go to Linkedin

May 29, 2020

How to Calculate the ROI of Your Sales Tools in Three Easy Steps

Vengreso--Are you calculating the ROI of your sales tools? Discover the three easy steps to track the tech sellers use at different stages of the sales cycle to measure the ROI.
Go to Vengreso

May 29, 2020

The Great Content Debate: Quality vs. Quantity.

Marketing Insider Group--The bottom line is that quality vs quantity is a false choice. You can have your cake and eat it too! You don’t have to chose between the 2. You can create more AND better content!
Go to Marketing Insider Group

May 28, 2020

4 Quick Tips to Improve Your Business Writing

Harvard Business Review--Whether you are an entrepreneur eager for funding, or a mid-level manager whose life is lived on email, strong professional writing is essential to accelerating your impact.
Go to Harvard Business Review

May 28, 2020

How to Improve Instagram Post Engagement: 4 Tips

Social Media Marketing--Discover how to design and deliver Instagram posts that improve engagement on the platform.
Go to Social Media Marketing

May 26, 2020

3 Keys to Defining Your Digital Brand Voice.

Digital Branding Institute--Follow these 3 key steps to define your digital brand voice that will leave a lasting impression on your audience where you incite know, like, and trust.
Go to Digital Branding Institut...

May 24, 2020

Amazon Video Direct Dramatically Changes How It Will Compensate Indie Creators

IndieWire--The U.S. streaming royalty rate drops, international goes up, in a move that could help bigger films, but will likely pinch the profits of many U.S. indies.
Go to IndieWire

May 22, 2020

Marketers Value Content But Aren't Using Tech To Manage It

AList--Seventy-two percent of marketers view content as a core business strategy Just 23 percent say they’re extremely or very successful with strategically managing content across their business.
Go to AList

May 21, 2020

10 Predictions for Media & Entertainment Post-Pandemic.

Linkedin--Our world will be forever changed as a result of our collective COVID-19 lockdown, and the media and entertainment industry is no exception. Here are ten ways it will change in a post-pandemic world.
Go to Linkedin

May 21, 2020

30 Lessons After 30 Million SEO Visitors.

Neil Patel--I quickly learned that traffic isn’t everything. If you can’t convert the traffic into revenue it doesn’t matter.
Go to Neil Patel

May 21, 2020

Demystifying OTT: The Essential OTT Glossary.

PubMatic--In the US, over 100 million households—or 80% of all households—have connected TVs (CTV). eMarketer predicts that CTV ad spend will reach $8.6B.
Go to PubMatic

May 20, 2020

9 Best Places to Get Free Music for Your Podcast

buzzsprout--Adding high-quality music to your podcast will help to give it a more polished feel. But the world of music licensing can be tricky to navigate. Here are 9 sites where you can get podcast music for free!
Go to buzzsprout

May 20, 2020

What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

MarketingProfs--Do your email metrics seem impossible? Marketers are calling bull on their email performance stats because of clicks that originate from bots. Here's one way to trap and stop the bot clicks.
Go to MarketingProfs

May 19, 2020

Event Pricing: Attendees Paying What They Choose.

Endless Events--Are you considering a new event pricing model for your virtual event? Then learn all about what weshowup is doing - and how you use it to your advantage!
Go to Endless Events

May 19, 2020

How to build trust in a remote team beyond games and activities.

Know Your Team Blog--You want your team to feel connected remotely… but how do you do it without cheesy games and activities? Here are 8 ways to get virtual team building right.
Go to Know Your Team Blog

May 18, 2020

UX KPIs To Track for Your Business to Ensure Success

Nimble Blog--So you have a website now. Good. But how do you find out if your user experience is up to par? Track these performance indicators to find out.
Go to Nimble Blog

May 18, 2020

How the Centralized Media Lost Its Power over the People.

fee--Whatever one thinks the future might or should be like, hierarchical media structures no longer provide social coherence. Knowledge and information no longer travel in bidirectional flows up and down chains of authority and expertise. The media have been lateralized.
Go to fee

May 18, 2020

Facebook Video Ads: 26 Practices For Driving Conversions

Databox--Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ads?
Go to Databox

May 18, 2020

How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts

OkDork.com--An analysis of~3,000 of the most successful blog posts on Linkedin provides insights about what makes a long-form post on LinkedIn successful.
Go to OkDork.com