Michael Grover > Blog >

As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.

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How to set up email analytics without going insane.

LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
January 26, 2020 Go to LKR Social Media

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more

Chief Marketing Technologist--My first encounter with Clay's concept of disruptive innovation was in 1994. At the time, I was the 23-year-old CEO of the world's largest BBS software company.
January 26, 2020 Go to Chief Marketing Technolog...

4 Things to Look For in a Marketing Agency for Startups.

Market Veep--A marketing agency for startups best serves young companies when it combines a data-focused approach with a collaborative, transparent, versatile mindset.
January 24, 2020 Go to Market Veep

When Instagram influencers turn against you.

Business Insider--Mattress eretailer Casper said its reputation could take a hit if any of its thousands of influencers engaged in behavior that "adversely" reflected on the company.
January 23, 2020 Go to Business Insider

Everyday Things We're Dying to Redesign.

Sara Shuman--Let’s save the world from a thousand tiny moments of frustration. There are so many opportunities to redesign everyday life experiences, effortlessly, online, from voting to scheduling your next doctor’s appointment.
January 23, 2020 Go to Sara Shuman

3 strategies to keep your content marketing on top in 2020.

ETBrandEquity.com--As personalisation, interaction, and engagement take centre stage, here are some trends that will drive content marketing in 2020...
January 22, 2020 Go to ETBrandEquity.com

Digital transformation storytelling tips: How to explain your work

enterprisersproject--You need to tell a good story to get people on board for the change that comes with digital transformation work – and to win respect for your team’s efforts. Consider these proven tips.
January 22, 2020 Go to enterprisersproject

How to Boost Your Revenue with Online Video Content

Nimble Blog--Online video content dominates every channel of communication. And for good reason! Online videos are some of the most effective marketing tools available to you right now.
January 22, 2020 Go to Nimble Blog

Lessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning

SiriusDecisions--Use these tips from the playground to begin steering your marketing team toward a more strategic approach.
January 22, 2020 Go to SiriusDecisions

Text Hidden by CSS: Does Google Index It?

Rebootonline--A long term hidden text experiment from Reboot looks at 4 methods designers use to hide text. The result: Google prefers visible text sites but surprisingly also weighs Textarea content as visible text.
January 21, 2020 Go to Rebootonline

Pharma's 2019 TV spending ticks up-barely-thanks to big Humira growth

FiercePharma--Pharma TV spending finished 2019 at $3.79 billion, just a notch higher than the $3.73 billion tally in 2018 for brand spending on TV commercials—and just one drug accounted for the entire increase.
January 21, 2020 Go to FiercePharma

How to Recover a Suspended Facebook Ads Account

Social Media Examiner--Find out how to submit an appeal to get a suspended Facebook advertising account reactivated.
January 20, 2020 Go to Social Media Examiner

The Truth About Engagement Pods

This One Marketing--The secret to getting massive social media reach without buying ads is digital engagement pods (groups).
January 17, 2020 Go to This One Marketing

It's Time for Content Marketers to Narrow the 'Value Gap'

IDG--52% say content that is too promotional or self-serving would cause them to drop a vendor when they’re researching technology solutions. That’s the second-ranked abandonment trigger, behind only overly aggressive or persistent sales follow-up.
January 17, 2020 Go to IDG

How to Promote a Documentary Storytelling Series on Social Media.

Social Media Examiner--Discover how to release and promote a documentary storytelling series on social media.
January 15, 2020 Go to Social Media Examiner

Digital Marketing for Startups: An Entrepreneur's Checklist.

Marketveep--Digital marketing for startups can feel overwhelming. There’s a lot of competition. Follow these actionable tips to see maximum ROI for your business.
January 15, 2020 Go to Marketveep

Podcast: Can You Personalize Without Creepy Data?

SoloSegment--How do we make journeys more functional without using data people don’t want us to have?
January 14, 2020 Go to SoloSegment

How Starbucks uses AI to counter mobile's isolating effect.

Marketing Dive--So far, the results from Starbucks' (AI) technology Deep Brew are promising...Starbucks' customer connection scores hit an all-time high and sales are growing.
January 14, 2020 Go to Marketing Dive

The Emerging Importance of Chatbots

Entrepreneur--Chatbots certainly help to reduce costs, remove the limitation of limited number of human agents who can take the call and also ensure better accuracy in data capture in the conversation
January 14, 2020 Go to Entrepreneur

Under Armour turns to podcasts and long-form content in bid to 're-center' global brand

The Drum--After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting.
January 14, 2020 Go to The Drum

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