Michael Grover > Blog > All Stories

How to Retarget Ads to Engaged Instagram and Facebook Fans

Social Media Marketing | Social Media Examiner--Learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.
October 14, 2019 Go to Social Media Marketing | ...

[2019] Landing Pages: Definition, Examples & Best Practices

The Status Bureau--A landing page is the first page people see when they enter a website. It’s where they “land”, typically the home page or a lead acquisition page.
October 14, 2019 Go to The Status Bureau

Google Analytics: Amazon AWS Bot Traffic from Ashburn

The Status Bureau--Google Analytics hasn’t yet blocked Amazon’s AWS bots. Here’s where to find it, in Google Analytics: Audience > Technology > Network In the US, what you’re most likely to see is a few normal internet service providers...
October 14, 2019 Go to The Status Bureau

How remote work is quietly remaking our lives

Vox--Working from anywhere: the good, the bad, the lovely.
October 11, 2019 Go to Vox

10 Professional Networking No-Nos on Social Media for Freelancers

ClearVoice--Networking is everything to becoming a successful full-time freelancer. But have you committed any of these networking no-nos? Lena Katz outlines 10 bad behaviors that might damage your credibility and limit how well you can grow your professional connections.
October 11, 2019 Go to ClearVoice

Content Can't Rely on 'Better' as a Differentiator

Tessellate Partners--Your company might be “better” at what it does. But in order to get noticed and win deals, you need to differentiate yourself by focusing on answering, “Better for Whom?” and “Better at What?” And then making those answers an integral part of your content strategy.
October 09, 2019 Go to Tessellate Partners

14 Ways to Win the Always-On Consumer

visualiq--Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
October 09, 2019 Go to visualiq

The No. 1 Reason People Cancel Their Streaming Service Subscriptions (Survey)

Tubefilter--With several new services about to crowd into the streaming space over the next year, it’s natural to wonder about what the hundreds of services (particularly small or niche services) already available can do to retain the subscribers they have in the face of some stiff competition. With several new services about to crowd into the streaming space over the next year, it’s natural to wonder about w
October 07, 2019 Go to Tubefilter

Meetings aren't the biggest time waster at work. This thing is.

Fast Company--A recent survey by Productiv, an application engagement analytics platform, found that 27% of workers said meetings caused their decrease in productivity. However, 39% said not having access to the right applications decreases their productivity, and 54% named...
October 03, 2019 Go to Fast Company

How a recipe goes viral on Instagram

Vox--Roman’s recipes, like #TheStew and #TheCookies, are proof that millennials are embracing home cooking.
October 02, 2019 Go to Vox

How to Write a Follow-up Email After No Response

Mailshake Blog--If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Here's how you can perfect them.
October 02, 2019 Go to Mailshake Blog

At What Point Does Malfeasance Become Fraud?: Scott Galloway on WeWork

Intelligencer--“All we have here is an entity burning seven hundred million dollars a quarter.”
October 01, 2019 Go to Intelligencer

Google on How to Rank Category Pages - Search Engine Journal

Search Engine Journal--Google's John Mueller answers how to rank a category page instead of a product page.
September 30, 2019 Go to Search Engine Journal

Opinion | Apple's AirPods changed everything. They gave the company near-monopolistic power over users. - NBC News

apple--Tangled headphone wires were not a problem that needed to be solved for the good of mankind, but an opportunity to replace a fiercely competitive market.
September 29, 2019 Go to apple

Instagram's Content Factories Are Huge-And That's a Problem for Facebook

WSJ--The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal, and the bottom line for its parent company.
September 27, 2019 Go to WSJ

Apple iOS 13: Is Facebook And Google's Worst Nightmare Coming True?

Forbes--Apple’s iOS 13 has made some major changes to privacy and security that could be a huge blow to its rivals Facebook and Google. Here’s what you need to know.
September 26, 2019 Go to Forbes

Influencers prepare for an Instagram without likes

CNN--With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllister's major selling points has been his number of likes.
September 26, 2019 Go to CNN

'Right To Be Forgotten' Only Applies To Websites Inside EU, European Court Says

NPR.org--The ruling is a win for Google, adding new restrictions to a 2014 European Union court decision that affirmed individuals' right to have URLs removed from search results.
September 25, 2019 Go to NPR.org

Google Docs has a Secret Hack

Medium--Ever find yourself stumbling to create a new Google Doc? Google knows the struggle, and has created a secret shortcut.
September 24, 2019 Go to Medium