Michael Grover > Blog > All Stories

Articles of interest.

How Can Brands Find And Keep Trusted Influencers?

Social Media Week--Lia Haberman of LIVESTRONG.COM took the stage at SMWLA to explain how her company creates lasting partnerships with influencers.
November 11, 2018 Go to Social Media Week

B2B Influencer Marketing Interview: Martin Jones, Cox Communications

Online Marketing Blog - TopRank®--I've known Martin Jones casually through marketing conferences for several years. Martin occupies that unique position of being someone who manages
November 09, 2018 Go to Online Marketing Blog - TopRank®

5 Ways to Help You Boost Your Conversions on Instagram

Entrepreneur--Some 74 percent of millennial Instagram users have made a purchase on the platform. If you're not thinking about conversions for those users, you should be.
November 09, 2018 Go to Entrepreneur

Chinese news agency adds AI anchors to its broadcast team

Engadget--The AI anchors are modeled after human reporters and their speech is synthesized using deep learning techniques.
November 08, 2018 Go to Engadget

YouTube's Recommendation Algorithm Suggests Increasingly Longer Videos, Study Finds

Tubefilter--A new study from Pew Research Center took an in-depth look at YouTube’s polarizing recommendation algorithm and found that the more they watch, the more users are nudged toward progressively longer and increasingly popular videos. Only 5% of videos recommended to researchers had less than 50,000 views at the time they were recommended, while 64% of recommendations had more than 1 million views. T
November 08, 2018 Go to Tubefilter

Vox Media's roll-up of Recode shows the limits of its vertical approach - Digiday

Digiday--For all the talk of quality publishing environments, advertisers still crave scale. Vox.com, with 30 million uniques, ranks 31st in the news category.
November 07, 2018 Go to Digiday

How to Set Up an Instagram DM Workflow

Social Media Examiner--Learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business.
November 06, 2018 Go to Social Media Examiner

The Next Billion Dollar Disruption. You Read About It Here First

Inc.com--Hot new technology will soon disrupt the business of Hollywood, and almost nobody sees it coming.
November 05, 2018 Go to Inc.com

The 11 most useful features in iOS 12

Business Insider--iOS 12 is here. Apple unveiled the newest iPhone and iPad software in June, but launched the big update in September. If you're new to iOS 12, here's the best it has to offer.
November 05, 2018 Go to Business Insider

Apple's laptop line is more of a mess than ever

Engadget--What's the point of the 12-inch MacBook if the MacBook Air exists?
November 04, 2018 Go to Engadget