CNBC--The largest U.S. media companies are projecting about 25 million more households will cancel cable TV in the next five years, prompting major changes throughout the industry.
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Entrepreneur--Ultimately, it doesn't matter if you've got billions of dollars. You cannot spend your way out of a fundamental mistake.
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AWeber.com--Did a marketing "expert" tell you plain-text emails hit the inbox more often than HTML emails? If so, they’re lying or misinformed.
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Harvard Business Review--Productivity isn’t about getting more done. It’s about what you get done. Three aspects of perfectionism can interfere with your ability to prioritize the most important tasks.
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MarketingProfs--Most event planners and other industry professionals say they would not feel comfortable attending an indoor event, even at half capacity, because of COVID-19, according to this study.
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Content Marketing Institute--This guide details the what and how of a development search result element – Google carousels – Content Marketing Institute
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The Drum--Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing. It is a trend that’s being accelerated by the pandemic and will most likely continue for the long term, according to industry experts.
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Jeffbullas's Blog--Lead scoring is a crucial process for creating targeted marketing efforts. Find out how to use interactive content to score your leads here.
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rebootonline--What are the SEO implications of hosting your site on a low-cost, shared IP server?
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Mashable--Livestreaming video is not going away.
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CMSWire.com--According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter.
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Linkedin--What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption?
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Skift--I won’t bury the headline: the vast, global events industry is going through its Napster moment through this pandemic, and is in denial on what this will
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IndieWire--Most high-profile entertainment conventions have traditionally been held physically, but the balance of power could shift in the future.
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Yapsody--If you’re planning your event, here's how you can setup online registration and payment integrations for events through Yapsody ticketing.
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Online Marketing Blog--What does it take to craft B2B content marketing stories that engage your audience and leave them wanting more? Here we present the S.T.O.R.Y. framework.
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MarketingProfs--Despite rumors that the CMO role is dead, the current economic crisis is proving the CMO role is vital. Its devaluation is the result of outdated notions and misconceptions about what CMOs do.
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ClickZ--To remain competitive, B2B companies must adopt human-centric marketing approaches with a digital twist that will help build connections with their audience online.
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marketing-interactive--"It is the holy grail of a TV-like experience for consumers, with all the benefits of digital, like audience addressability and automation efficiency."
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World Economic Forum--The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
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