Michael Grover > Blog >

March 10, 2020

How Employees Can Improve Organic Reach and Engagement

Social Media Examiner--Discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.
Go to Social Media Examiner

March 10, 2020

7 Easy Habits to Scale Lead Generation Through Blogging

SEO Company Fannit--1. Pick Your Audience, 2. Know Your Audience, 3. Pick a Goal, 4. Create An Opt-In Form, 5. “Bribe” Your Readers, 6. Highlight Your Best Work, 7. Analyze Your Results and Adapt as Needed.
Go to SEO Company Fannit

March 09, 2020

21 Practical Tips for Building Better Business Dashboards.

Databox--How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
Go to Databox

March 06, 2020

What is Thought Leadership Marketing?

Orbit Media Studios--What is thought leadership? Here's our research-based answers after asking 481 marketers about thought leadership.
Go to Orbit Media Studios

March 06, 2020

4 Problems With Most Book Marketing Advice

Pages & Platforms--Here are 4 tips for book marketing that a book marketer says are missing from most advice.
Go to Pages & Platforms

March 05, 2020

The dirty, hidden truth about fast, cheap, and good: Pick Three

adage--An overview of the technological and process levers marketers have at their disposal to deliver on all three: fast, cheap, and good.
Go to adage

March 05, 2020

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

MarTech Today--It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort.
Go to MarTech Today

March 04, 2020

Use Data to Drive the Creation of Your Marketing Creative

upcity--A how-to guide to baking data into your marketing from the beginning.
Go to upcity

March 04, 2020

Split Decision - What to Consider When Conducting an A/B Test

Business 2 Community--A good quality A/B test deserves as much consideration as the content, design, segmentation or any other aspect of your campaign. Draw up a solid plan and set out with a real purpose.
Go to Business 2 Community

March 02, 2020

48 Awesome People to Follow During #SMMW20

Nimble Blog--A list of influential people at Social Media Marketing World 2020.
Go to Nimble Blog

March 01, 2020

Making strategic decisions when creating content by using journeys, funnels & maps

Medium--Understand what your customers are thinking, feeling and doing at every step of the journey, before creating content.
Go to Medium

February 28, 2020

YouTube Is Considering Letting Creators Sell Their Own Ads

Tubefilter--“We’re experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship,” Tom Leung, YouTube’s director of product management, said. He added that YouTube is aware this is something a lot of creators are interested in, and said the feature is being tested right now in “a very small pilot.”
Go to Tubefilter

February 28, 2020

Top Strategic Technology Trends for 2020

Companies will need to accelerate their digital transformation efforts to help shape their organizations into digitally-native future enterprises.
Go to article

February 28, 2020

Want to get more from your data? Stop focusing on efficiency.

VentureBeat--Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
Go to VentureBeat

February 26, 2020

Podcast: The Real Story Behind Facebook's Fact-Checking Plan

JoePulizzi.com--The big winner in FB's fact-checking plan is Reuters, say Robert Rose and Joe Pulizzi in this episode of their long-running podcast in which they discuss various marketing trends, news stories, and espouse an opinion or six.
Go to JoePulizzi.com

February 26, 2020

Who Is Your Brand's Villain?

TCA: The Content Advisory--If you want to tell stories about your business that compel readers to act, you need an anti-hero. And, it's not your competitor.
Go to TCA: The Content Advisory

February 26, 2020

How to Go the Extra Mile at Work Without Burning Out

thriveglobal--A great reminder that saying "yes" to everything can be detrimental.
Go to thriveglobal

February 26, 2020

11 Skills You Need to Land Your Dream Marketing Job

General Assembly Blog--Want to land your dream marketing job? Here are 11 modern marketing skills you'll need to get there.
Go to General Assembly Blog

February 24, 2020

Tracking Email Opens in Google Analytics

Rawsoft--This post gives about a step-by-step approach for tracking email opens in Google Analytics. Yes, Google Analytics can also be utilized to track email opens.
Go to Rawsoft

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