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Marketing

What is Personal Branding? Everything You Need to Know

Marketing Insider Group Personal branding is when you market yourself and your work as a brand. You don’t have to have a traditional business or any business to create a personal brand, but business owners can benefit from it as well.

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Marketing

6 Content Marketing Myths That You Need To Overcome

CMSWire.com Content marketing can be challenging if you lack the right resources or if you're not following the right strategy.

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Business

Frustrating Design Patterns That Need Fixing: Birthday Picker - Smashing Magazine

Smashing Magazine In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Let’s start with an infamous birthday picker.

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Marketing

How Your Content Marketing Strategy Can Lead to SEO Success

MarketingMaven | GlobalSpec One key benefit of a content marketing strategy is that it supports your SEO efforts by helping to grow organic web traffic. Content can be a great ally to SEO if your content strategy includes:

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Business

Three Seismic Shifts In Buying Behavior

Forrester Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

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Business

Emotional intelligence: 5 signs yours needs work

enterprisersproject Strong, effective leadership requires emotional intelligence. Here’s how to tell if yours may be lacking – and how to improve it.

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Business

A personal approach to organizational time management

McKinsey & Company Improving the fit between the priorities of managers, their direct reports, and their supervisors--all the way up to the CEO--is a good place to start.

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Business

Kindle Vella - Reader Experience

kdp Documentation for new Kindle shorts format.

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Marketing

7 Go-To Content Marketing Resources (For B2B Marketers)

Foundation Marketing Tyring to improve your marketing efforts but you've come across an overwhelming amount of online resources and don't know where to start? Not to worry. We've got you covered.

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SEO

Content Audit & Optimization Plan for Your Website

surferseo With Content Planner for the domian you can quickly review the state of your website’s content, find a ready optimization action plan, and get writing guidelines to improve each of your pages.

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SEO

Using Regex in GSC to Find Longtail Keywords and Questions

SEO Notebook With Google Search Console, find out which questions your site ranks well.

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Marketing

Why CAPTCHAs have gotten so difficult

The Verge Demonstrating you’re not a robot is getting harder and harder

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Marketing

What Are Marketing Leadership's Biggest Gaps?

Marketing Charts Close to 6 in 10 CMOs rate the caliber of their global marketing teams as excellent (14%) or very good (44%).

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Marketing

B2B CMO says B2B Marketing is Over. Here's Why.

ivanti Business stakeholders are consumers who have leveled up expectations for responsiveness, immediacy and personalization in every area of their lives.

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Marketing

What You Should (& Should Not) Do with Your Sitelinks

Search Engine Journal Here are tips and examples on how you can leverage sitelinks to improve your paid search campaigns' performance and brand awareness.

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Marketing

How Attorneys Should Use Google My Business

Bardorf Legal Marketing Google My Business is a must-have in today’s virtual world. Even for attorneys who traditionally rely on referrals for business need to be visible and discove

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Analytics

Marketers Still Struggling to Measure Content Performance

Marketing Charts About 6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%).

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Marketing

Content Marketing in a Remote First World

Mamu Media When content marketing in a remote-first world the surest route to success is to meet your audience where they are. 

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