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The Sense Making Seller

Gartner--Sense Making sellers close high-quality deals by employing sales techniques that build customer confidence in information and reduce skepticism in the seller.
September 17, 2019 Go to Gartner

Guide to Native Advertising

Columbia Journalism Review--The news industry is full of ideas when it comes to experimenting with new storytelling formats and techniques—podcasts, virtual reality, Instagram posts. The list is long, but storytelling across...
September 17, 2019 Go to Columbia Journalism Revie...

B2B Marketing Spotlight: Ann Handley on Being a 'Badaxe' Marketer-

Online Marketing Blog - TopRank®--Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on
September 12, 2019 Go to Online Marketing Blog - T...

75 Percent of Video Streaming Users Don't Plan On Subscribing to New Services

PCMAG--The next year will bring a new crop of streaming apps including Disney+, HBO Max, Apple TV+, and an NBCUniversal service. PCMag recently surveyed 1,001 streaming users and found that three quarters of current subscribers aren't interested in any of them.
September 10, 2019 Go to PCMAG

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

3 Pointers for Adding Pizzazz to Your Content Marketing Act

Online Marketing Blog - TopRank®--How can content marketers make content irresistibly engaging? By selecting the right props and partnerships that bring exciting flare.
August 22, 2019 Go to Online Marketing Blog - T...

You Can Now Use 375,000 Images from the Met Museum for Free

My Modern Met--The Metropolitan Museum of Art Open Access plan makes 375,000 of its works in the public domain, available for commercial and noncommercial use.
August 20, 2019 Go to My Modern Met

How Conan O'Brien and Other Top Hosts Are Tapping Into the Podcast Revolution

Variety--Conan O’Brien never planned on becoming the darling of the podcasting world. “It’s not the natural career step,” he says. “I have a talk show, and it felt like maybe you do the podcast in ord…
August 20, 2019 Go to Variety

How to Target Specific Keywords in SEO

SEO.co--We help your business target specific "money" and "long tail" keywords for maximum SEO success. Click here to learn how we can help you grow with SEO keyword research.
August 20, 2019 Go to SEO.co

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

Comedian Jim Gaffigan Rakes In $30 Million By Ditching Netflix And Betting On Himself

Forbes--Amazon is taking a swipe at Netflix's lucrative comedy business, and Jim Gaffigan is standing up to become the first big act to jump ship.
August 16, 2019 Go to Forbes

LinkedIn Etiquette: The Fine Line Between Connecting and Spamming

channelmavenconsulting--LinkedIn is a fantastic tool for engaging with your channel partners and prospects, but it should never be used for spamming. Here are some things you should avoid doing when connecting on LinkedIn.
August 15, 2019 Go to channelmavenconsulting

Advanced Techniques to Increase Engagement on Sina Weibo Marketing

Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer--Are you using Sina Weibo marketing for your business in China? Learn the tips and tricks to geting more engagement on this platform
August 15, 2019 Go to Neal Schaffer - Social Me...

One Showrunner Actually Figured Out How to Hack Netflix's Algorithm

Gizmodo--When you log into Netflix one of the first things you see is a list of recommended shows. Sometimes its new episodes of shows you’ve liked and rated well. Often, it’s a whole myriad of shows you’ve never heard of or are only tangentially aware of. And if you’re like me one of those shows that Netflix repeatedly suggests you watch is Anders Tangen’s Norsemen, a silly little sitcom revolving around
August 09, 2019 Go to Gizmodo

100+ Google Sheets Templates & Automation Tools for Marketers

Sheets for Marketers--A curated directory of the best Google Sheets templates to help automate boring marketing tasks and get your hands on useful data quicker.
July 22, 2019 Go to Sheets for Marketers

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

The Death Of Influencer Marketing As We Knew It

Forbes--Understanding the difference between influencers and content creators can help you determine whether you're spending money on people that actually have true influence and can make a meaningful impact on your marketing campaigns.
July 22, 2019 Go to Forbes

All-Star LinkedIn Users Are 40 Times More Likely to Get Contacted-Here's How to Score That Rating

themuse--10 Ways to Improve Your LinkedIn Profile - The Muse: Here are 10 steps to optimizing every single el...
July 22, 2019 Go to themuse

Anatomy of a Shareable Blog Post - MeetEdgar

MeetEdgar--You need more than a great blog these days! You need to create a shareable blog! Follow these 8 tips for a shareable blog post!
July 21, 2019 Go to MeetEdgar

Influencers are losing their influence

I-d--A new study found fewer people are engaging with influencer posts.
July 11, 2019 Go to I-d

How to Improve SEO: 8 Tactics That Don't Require New Content

SEO Blog by Ahrefs--Here are 8 low-hanging opportunities to improve SEO.
July 11, 2019 Go to SEO Blog by Ahrefs

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute--Get more of your B2B content found in internal and external searches. Craft a metadata strategy. Learn the what, why, and how – Content Marketing Institute
July 10, 2019 Go to Content Marketing Institu...