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As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.

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Google Tag Manager Button Click Tracking Guide

Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
February 13, 2020 Go to Loves Data

Are you getting the right insights from your marketing analytics?

Gartner--Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
February 05, 2020 Go to Gartner

How to set up email analytics without going insane.

LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
January 26, 2020 Go to LKR Social Media

Better data vs. big data: The importance of taking a lean data approach.

MarTech Today--According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
January 03, 2020 Go to MarTech Today

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

5 Essential Facebook Analytics Reports for Marketers

Social Media Marketing | Social Media Examiner--Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
December 18, 2019 Go to Social Media Marketing | ...

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