Analytics | Michael Grover

Michael Grover > Blog >



Marketing, Sales Teams Least Data-Driven Departments

mediapost One surprising result that emerged from the survey is that among the executives surveyed, the sales and marketing teams are the least data-driven.

Go to mediapost


10 Ways to Use Calculated Fields in Google Data Studio

Seer Interactive Learn how to create calculated fields in Google Data Studio and find formulas for some of our favorite ways to use calculated fields in your reports!

Go to Seer Interactive


This is How Executives Are Fixing Their Data Shortcomings | Capital One

Capital One As executives look to identify disruption and change in their markets, they’re investing in more data tools and technologies.

Go to Capital One


Marketers Still Struggling to Measure Content Performance

Marketing Charts About 6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%).

Go to Marketing Charts


Social Sampling for Consumer Insights

customerthink Social sampling borrows from the highly effective playbook of advertisers who have recognized the precision and effectiveness of targeting niche audiences on a global scale

Go to customerthink


Email Marketing Benchmarks (Q1-Q2 2019)

getresponse Get your hands on the latest email marketing statistics! Want to know what the average email open rate in your industry is? Or what's a good click-through rate? You'll find the answers to these and other similar questions in this data-packed report.

Go to getresponse


A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

MarketingSyrup Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your...

Go to MarketingSyrup


Data science for event organisers… why and how?

Exhibition World As we rush headlong into accelerated digitalisation, the events industry lies at a very dangerous point.

Go to Exhibition World


3 ways COVID-19 is transforming advanced analytics and AI

World Economic Forum The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.

Go to World Economic Forum


Four Types of Analytics That Will Help You Succeed in 2020 Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.

Go to


Youtube Content Strategy - Results on Traffic and Rankings

Orbit Media Studios Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy

Go to Orbit Media Studios


How to Use Custom Sequence Segments in Google Analytics

Elevar Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.

Go to Elevar


Business Intelligence Spreadsheet Dashboard Free for One Year

Grow Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.

Go to Grow


Podcasting shows explosive year-over-year growth as gains.

Edison Research Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.

Go to Edison Research


The 3 Least Useful Metrics in Analytics and What to Check Instead.

American Marketing Association Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.

Go to American Marketing Associ...


21 Practical Tips for Building Better Business Dashboards.

Databox How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Go to Databox


Use Data to Drive the Creation of Your Marketing Creative

upcity A how-to guide to baking data into your marketing from the beginning.

Go to upcity


Want to get more from your data? Stop focusing on efficiency.

VentureBeat Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.

Go to VentureBeat


Are You Using Your Data, or Just Collecting It?

Harvard Business Review Success is often the result of making more good decisions than bad ones over time. The question is how to do that.

Go to Harvard Business Review


Google Tag Manager Button Click Tracking Guide

Loves Data A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.

Go to Loves Data