Social sampling borrows from the highly effective playbook of advertisers who have recognized the precision and effectiveness of targeting niche audiences on a global scale
March 29, 2021 Go to customerthinkMarketing Charts About 6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%).
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getresponse Get your hands on the latest email marketing statistics! Want to know what the average email open rate in your industry is? Or what's a good click-through rate? You'll find the answers to these and other similar questions in this data-packed report.
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MarketingSyrup Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your...
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Exhibition World As we rush headlong into accelerated digitalisation, the events industry lies at a very dangerous point.
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World Economic Forum The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
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Inc.com Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
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Orbit Media Studios Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy
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Elevar Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
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Grow Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.
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Edison Research Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
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American Marketing Association Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
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Databox How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
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upcity A how-to guide to baking data into your marketing from the beginning.
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VentureBeat Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
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Harvard Business Review Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
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Loves Data A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
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Gartner Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
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LKR Social Media The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
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MarTech Today According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
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Social Media Marketing | Social Media Examiner Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
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