Orbit Media Studios--Dos annding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy
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Elevar--Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
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Grow--Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.
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Edison Research--Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
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American Marketing Association--Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
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Databox--How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
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upcity--A how-to guide to baking data into your marketing from the beginning.
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VentureBeat--Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
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Harvard Business Review--Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
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Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
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Gartner--Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
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LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
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MarTech Today--According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
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Social Media Marketing | Social Media Examiner--Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
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