mediapost One surprising result that emerged from the survey is that among the executives surveyed, the sales and marketing teams are the least data-driven.

Seer Interactive Learn how to create calculated fields in Google Data Studio and find formulas for some of our favorite ways to use calculated fields in your reports!

Capital One As executives look to identify disruption and change in their markets, they’re investing in more data tools and technologies.

Marketing Charts About 6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%).

customerthink Social sampling borrows from the highly effective playbook of advertisers who have recognized the precision and effectiveness of targeting niche audiences on a global scale

getresponse Get your hands on the latest email marketing statistics! Want to know what the average email open rate in your industry is? Or what's a good click-through rate? You'll find the answers to these and other similar questions in this data-packed report.

MarketingSyrup Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your...

Exhibition World As we rush headlong into accelerated digitalisation, the events industry lies at a very dangerous point.

World Economic Forum The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.

Orbit Media Studios Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy

Elevar Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.

Grow Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.

Edison Research Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.

American Marketing Association Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.

Databox How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

upcity A how-to guide to baking data into your marketing from the beginning.

VentureBeat Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.

Harvard Business Review Success is often the result of making more good decisions than bad ones over time. The question is how to do that.

Loves Data A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.

Gartner Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."