upcity: Use Data to Drive the Creation of Your Marketing Creative | Michael Grover


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upcity: Use Data to Drive the Creation of Your Marketing Creative

A how-to guide to baking data into your marketing from the beginning.

March 04, 2020 Go to upcity

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August 03, 2020

3 ways COVID-19 is transforming advanced analytics and AI

World Economic Forum--The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
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June 22, 2020

Four Types of Analytics That Will Help You Succeed in 2020

Inc.com--Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
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June 18, 2020

Youtube Content Strategy - Results on Traffic and Rankings

Orbit Media Studios--Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy
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June 03, 2020

How to Use Custom Sequence Segments in Google Analytics

Elevar--Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
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April 01, 2020

Business Intelligence Spreadsheet Dashboard Free for One Year

Grow--Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.
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March 21, 2020

Podcasting shows explosive year-over-year growth as gains.

Edison Research--Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
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March 11, 2020

The 3 Least Useful Metrics in Analytics and What to Check Instead.

American Marketing Association--Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
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March 09, 2020

21 Practical Tips for Building Better Business Dashboards.

Databox--How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
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February 28, 2020

Want to get more from your data? Stop focusing on efficiency.

VentureBeat--Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
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The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
February 21, 2020

Are You Using Your Data, or Just Collecting It?

Harvard Business Review--Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
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February 13, 2020

Google Tag Manager Button Click Tracking Guide

Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
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February 05, 2020

Are you getting the right insights from your marketing analytics?

Gartner--Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
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January 26, 2020

How to set up email analytics without going insane.

LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
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January 03, 2020

Better data vs. big data: The importance of taking a lean data approach.

MarTech Today--According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
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December 18, 2019

5 Essential Facebook Analytics Reports for Marketers

Social Media Marketing | Social Media Examiner--Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
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