VentureBeat: Want to get more from your data? Stop focusing on efficiency. | Michael Grover

Michael Grover > Blog >

VentureBeat: Want to get more from your data? Stop focusing on efficiency.

Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.

February 28, 2020 Go to VentureBeat

More in Analytics...
November 24, 2020

A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

MarketingSyrup--Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your...
Go to MarketingSyrup

November 09, 2020

Data science for event organisers… why and how?

Exhibition World--As we rush headlong into accelerated digitalisation, the events industry lies at a very dangerous point.
Go to Exhibition World

August 03, 2020

3 ways COVID-19 is transforming advanced analytics and AI

World Economic Forum--The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
Go to World Economic Forum

June 22, 2020

Four Types of Analytics That Will Help You Succeed in 2020 has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
Go to

June 18, 2020

Youtube Content Strategy - Results on Traffic and Rankings

Orbit Media Studios--Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy
Go to Orbit Media Studios

June 03, 2020

How to Use Custom Sequence Segments in Google Analytics

Elevar--Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
Go to Elevar

April 01, 2020

Business Intelligence Spreadsheet Dashboard Free for One Year

Grow--Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.
Go to Grow

March 21, 2020

Podcasting shows explosive year-over-year growth as gains.

Edison Research--Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
Go to Edison Research

March 11, 2020

The 3 Least Useful Metrics in Analytics and What to Check Instead.

American Marketing Association--Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
Go to American Marketing Associ...

March 09, 2020

21 Practical Tips for Building Better Business Dashboards.

Databox--How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
Go to Databox

March 04, 2020

Use Data to Drive the Creation of Your Marketing Creative

upcity--A how-to guide to baking data into your marketing from the beginning.
Go to upcity

February 21, 2020

Are You Using Your Data, or Just Collecting It?

Harvard Business Review--Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
Go to Harvard Business Review

February 13, 2020

Google Tag Manager Button Click Tracking Guide

Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
Go to Loves Data

February 05, 2020

Are you getting the right insights from your marketing analytics?

Gartner--Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
Go to Gartner

January 26, 2020

How to set up email analytics without going insane.

LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
Go to LKR Social Media

January 03, 2020

Better data vs. big data: The importance of taking a lean data approach.

MarTech Today--According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
Go to MarTech Today

December 18, 2019

5 Essential Facebook Analytics Reports for Marketers

Social Media Marketing | Social Media Examiner--Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
Go to Social Media Marketing | ...