Michael Grover > Blog > Business

Articles of interest.

A Radical Redefinition Of Editorial Content Is Taking Hold In B2B Media

Forbes--B2B content used to be about providing information. Now it's about providing tools to users and driving measurable actions among buyers and sellers.
November 16, 2018 Go to story on Forbes



More in Business...

Cable, Broadcast Network Ad Clutter At Or Near All-Time Highs

mediapost--Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, attentiveness and revenues, the trend has been in the other direction. The picture is not much different for the major broadcast networks. With the exception of some reductions earlier this year at Fox, the broadcast marketplace has been boosting the supply of commercial minutes t
December 07, 2018 Go to mediapost

The rise and fall of Elizabeth Holmes, who started Theranos when she was 19 and became the world's youngest female billionaire before it all came crashing down

Business Insider--Elizabeth Holmes started Theranos at age 19 and became the world's youngest female billionaire. Now, 15 years later, Holmes has been charged with massive fraud and Theranos is shutting down for good.
November 24, 2018 Go to Business Insider

5 Email Mistakes That Make You Look Really Unprofessional

Inc.com--The average employee spends about 25 percent of their workday dealing with email. Why not get it right the first time?
November 24, 2018 Go to Inc.com

Need to Communicate with Employees? Steal These Techniques from Smart Retailers

Inc.com--Gift with purchase? One day only? By understanding the psychology behind these methods, you can attract employees' attention.
November 12, 2018 Go to Inc.com

Chinese news agency adds AI anchors to its broadcast team

Engadget--The AI anchors are modeled after human reporters and their speech is synthesized using deep learning techniques.
November 08, 2018 Go to Engadget

Vox Media's roll-up of Recode shows the limits of its vertical approach - Digiday

Digiday--For all the talk of quality publishing environments, advertisers still crave scale. Vox.com, with 30 million uniques, ranks 31st in the news category.
November 07, 2018 Go to Digiday

The Next Billion Dollar Disruption. You Read About It Here First

Inc.com--Hot new technology will soon disrupt the business of Hollywood, and almost nobody sees it coming.
November 05, 2018 Go to Inc.com

A genius little list of ideas to stop apologizing for your existence at work

Quartz at Work--So sorry for bothering you—but this story could actually be helpful?
November 04, 2018 Go to Quartz at Work

How Google's 11-Word Pitch Wowed Investors and Changed the World

Inc.com--Grab your listener's attention with one short, vivid, and memorable headline.
November 02, 2018 Go to Inc.com