mediapost: Cable, Broadcast Network Ad Clutter At Or Near All-Time Highs
Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, attentiveness and revenues, the trend has been in the other direction. The picture
is not much different for the major broadcast networks. With the exception of some reductions earlier this year at Fox, the broadcast marketplace has been boosting the supply of commercial minutes to
offset audience erosion.
December 07, 2018
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