The app market is certainly a growing one, but it’s difficult to stand out when there are so many aggressive developers out there. What’s more is that recent data from comScore’s mobile app report reveals that only thirteen percent of smartphone owners are responsible for half of all total app download.This information comes from a three-month survey that came to a conclusion in June 2016. It would seem to indicate that people just aren’t downloading apps at the same rate that they once did. In fact, about 49 percent of the surveyed smartphone users didn’t even download a single app during the time frame.While this might seem like sobering news for app developers, it may not be the case. Smartphones are used by practically everyone these days, many of whom weren’t interested in the latest apps or games to begin with. They use their devices in essentially the same way that they might have used a Nokia brick back in the day. If it comes with Snake, they might play Snake. But other than that, they don’t care.The people who previously downloaded are still downloading them; casual users are just constituting an increasingly larger portion of the smartphone userbase worldwide as the technology becomes more and more ubiquitous.The portion of the population that actually is interested in apps downloads an average of 3.5 per month.What are your thoughts regarding this latest data about app usage? Is the market in decline, or is it just becoming a different sort of landscape? Let us know your take in the comments below!
September 17, 2016 Go to Android AuthorityHarvard Business Review A survey by Bain and Google of 1,208 people at U.S. companies who are involved in buying software, cloud hosting, hardware, telecommunications, logistics, marketing, and industrial equipment revealed a set of misconceptions among sellers about how buyers behave. Sellers don’t realize that 90% of buyers choose a vendor that was on a short list at the beginning of the sales process; they focus too m
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Forbes Putting your prices on your site will scare a bunch of prospects away before you’ve had a chance to woo them, right? In some instances it’s a terrible idea to put your prices on your site. And yet, I almost always recommend it to my clients. So how do you know if this Badass move is right for you?
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BBC News Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.
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resources It's time to elevate Environmental, Social and Governance (ESG) initiatives to be a core pillar of your risk management strategy.
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Velocity of Content “People who direct audiobooks, people who edit audiobooks, people who check audiobook narration for word-for-word perfection against the manuscript would be impacted. And in this age of deep fakes, there are ethical issues too.”
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Inc.com When your entire world is virtual, life can become more difficult.
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the Guardian Filippo Bernardini is accused of impersonating publishing figures to steal manuscripts, in scam that has stumped authors and editors for years
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Harvard Business Review Retaining knowledge is just as important as learning it.
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Inc.com Swift's fans helped her figure it out: Discovering your passion is only half the journey.
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Inc.com Without entrepreneurs exploring, creating, and pioneering this space, the Metaverse will be only half as valuable for its citizens.
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Subscription Insider In Q3 2021, The New York Times grew to 8.38M paid subscribers, including 7.6M paid digital-only subscribers.
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CNBC Data breaches have grown in intensity and frequency in recent months as cybercriminals take advantage of coronavirus confusion, costing companies billions of dollars.
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Allego 80% of sales engagements today are virtual. Learn how to find selling success in the digital era with these 10 tips for virtual sales meetings.
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TechCrunch Micromobility vendors are keen to follow other industries into the subscription model for a few reasons: ease of scaling, return on investment and cost-per-mile to operate.
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Tubefilter Americans now spend more time on TikTok than YouTube. At least, according to analytics firm App Annie’s latest State of Mobile report, which tracks trends
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the Guardian Finding it hard to get things done? Here are some expert strategies to get on top of your job
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WebsiteBuilder.org Do you know how many apps you open daily? Be fascinated with these app usage statistics you never thought happens in our daily lives.
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First Page Sage In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.
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Smashing Magazine In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Let’s start with an infamous birthday picker.
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Forrester Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.
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