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FiercePharma: Pharma's 2019 TV spending ticks up-barely-thanks to big Humira growth

Pharma TV spending finished 2019 at $3.79 billion, just a notch higher than the $3.73 billion tally in 2018 for brand spending on TV commercials—and just one drug accounted for the entire increase.

January 21, 2020 Go to FiercePharma

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