Master of 500 Hats: Product Marketing for Pirates: AARRR! (aka Startup Metrics for Internet Marketing & Product Management)
Here is a brief powerpoint deck on startup metrics from a talk i gave at Supernova called "Product Marketing for Pirates: AARRR!". It's about how to develop a model of your customer behavior, and then use conversion metrics web analytics to assist your internet marketing & product management efforts. The basic concept is based on 5 types of measurements of user behavior: A: Acquisition - where what channels do users come from? A: Activation - what % have a "happy" initial experience? R: Retention - do they come back & re-visit over time? R: Referral - do they...
Smashing Magazine In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Let’s start with an infamous birthday picker.
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Entrepreneur The gold standard, for freelancers and their clients, should be to establish long-term, rewarding, mutually beneficial relationships. Here's how to build those connections.
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