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TCA: The Content Advisory: Who Is Your Brand's Villain?

If you want to tell stories about your business that compel readers to act, you need an anti-hero. And, it's not your competitor.

February 26, 2020 Go to TCA: The Content Advisory

More in Business...
April 03, 2020

Video Conference Survival Hacks - from backgrounds to lighting tips to bingo!

Sara Shuman--Sara Shuman provides video conference tips and tricks for this era of “the new normal."
Go to Sara Shuman

April 03, 2020

How to stop hackers from 'zoom bombing' your Zoom video chats

Fortune--A wave of disturbing and dangerous attacks have disrupted chats on the popular video app. Here's how to protect your Zoom meetings.
Go to Fortune

April 01, 2020

8 Tips To Make Working From Home Work For You

NPR.org--Millions of people are trying to work from home because of the coronavirus. Life Kit wants to help WFH work for you, especially if you're doing so for the first time.
Go to NPR.org

March 30, 2020

Rise of Remote Work and Virtual Desktop Technology

The Forecast By Nutanix--Behind every employee who works from home – or anywhere, really – is a skilled and dynamic IT team that must constantly change how they serve employees. And if they implement remote work incorrectly, it could turn off employers from using it in the future.
Go to The Forecast By Nutanix

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
March 29, 2020

The do's and don'ts of online video meetings.

The Seattle Times--From setting a clear agenda to testing your tech setup, here’s how to make video calls more tolerable for you and your colleagues.
Go to The Seattle Times

March 20, 2020

How Virtual Training Helps Maintain Momentum in the Face of Travel Restrictions.

Allego--Allego CEO shares 3 specific recommendations for how to accelerate virtual training of your workforce to maintain sales momentum.
Go to Allego

March 19, 2020

How High-Performing Companies Develop and Scale AI

Harvard Business Review--A significant YoY jump in companies using AI. And while most survey respondents said their companies have gained value from AI, some are attaining greater scale, revenue increases, and cost savings than the rest.
Go to Harvard Business Review

March 19, 2020

5 TIPS: How To Successfully Manage Distributed Creative Teams

Sara Shuman--Managing remote teams isn’t without its challenges. Some feel disconnected from the team without face time. Others run into communication issues with time zones. Here are five tips from a remote-work success story.
Go to Sara Shuman

February 17, 2020

9 Ways to Prioritize Like a Boss

MSN--There seems to be as many ways to prioritize as there are priorities. The bottomline, prioritize the way that works best for you.
Go to MSN

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
February 13, 2020

8 Time Management Strategies That Could Change the Way You Work

Grow Wire--Eight time-management strategies to help you become more productive in your business and personal life.
Go to Grow Wire

February 02, 2020

U.S. Subscription Apps Made $4.6 Billion in 2019, a 21% Increase.

Subscription Insider--Tinder was the top subscription-based app, representing 10% of the spending in the top 100 non-game apps.
Go to Subscription Insider

January 26, 2020

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more

Chief Marketing Technologist--My first encounter with Clay's concept of disruptive innovation was in 1994. At the time, I was the 23-year-old CEO of the world's largest BBS software company.
Go to Chief Marketing Technolog...

January 21, 2020

Pharma's 2019 TV spending ticks up-barely-thanks to big Humira growth

FiercePharma--Pharma TV spending finished 2019 at $3.79 billion, just a notch higher than the $3.73 billion tally in 2018 for brand spending on TV commercials—and just one drug accounted for the entire increase.
Go to FiercePharma

January 12, 2020

How Music Copyright Lawsuits Are Scaring Away New Hits

Rolling Stone--The boom in copyright lawsuits is rattling the music industry — to the point where some artists and songwriters are spending tens of thousands of dollars on insurance policies
Go to Rolling Stone

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
January 06, 2020

How to Be Better at Email in 2020

It’s a new year—and if you’re still dealing with an inbox full of emails from 2019, here are three tips to help you do email better in 2020.
Go to article

January 03, 2020

8 powerful phrases of emotionally intelligent leaders

enterprisersproject--Practice emotional intelligence by incorporating these simple, powerful phrases into your leadership vocabulary.
Go to enterprisersproject

January 01, 2020

The 10 Morning Rituals Of Successful Entrepreneurs

Forbes--How you start your day can have an incredible impact on how the rest of it goes. How much energy you have, how efficient and productive you are, if you achieve the right things, and how much you enjoy the journey. There are millions of others out there trying to beat you.
Go to Forbes

January 01, 2020

My 3 Words for 2020.

Chris Brogan Media: StoryLeader--Happy 2020! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. With over 13 years of experience and more to come, I want to share with you how this works because I want you to choose your own 3 words and share them …
Go to Chris Brogan Media: Story...

December 26, 2019

First-party data becomes media's most important currency

Nieman Lab--Many publishers are just starting to think about how they might create a technology stack that smartly and efficiently collects, and effectively uses, first-party data to drive growth in their advertising, subscription, and e-commerce businesses.
Go to Nieman Lab

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
December 26, 2019

You should be the Georgia Peach Truck Man.

Blue Penguin Development--What do you do to leverage novelty, scarcity and/or specialization in your business?
Go to Blue Penguin Development

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