b ' Marketers in the attention economy need to pull out all the stops when it comes to converti' Can a Hybrid Direct Mail/Digital Campaign Shorten your Sales Cycle? : Michael Grover

Can a Hybrid Direct Mail/Digital Campaign Shorten your Sales Cycle?

Written for PFL.com

Posted by Michael Grover on Oct 12, 2022
Article Excerpt...
Marketers in the attention economy need to pull out all the stops when it comes to converting complete strangers into paying customers. While sources differ on the number of touchpoints it takes to convert a customer, Hubspot and others estimate that it takes 8 touchpoints to generate a conversion.

Modern marketers look almost universally at digital methodologies for reaching prospects. But they might be ignoring an easy win – direct mail – that could help short-circuit that estimate by a few steps. And short-circuiting the touchpoints translates into more customers and more revenue acquired more quickly.

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Freelance B2B writer, marketer, and product creator. Experience writing engaging, long and short form content for technology, marketing, and environmental markets. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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