comScore, Inc: OTT Breaks Out of Its Netflix Shell
The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top (OTT) content began with a subscription to Netflix. While Netflix can claim much credit for spurring this transition to OTT, there are emerging signs that the medium is now growing well beyond its largest player, as other services are now capturing the attention of viewers and staking out their respective positions in the market.
April 29, 2017
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