Tubefilter: Some Big YouTube Stars Are Seeing Subscriber Losses, 30% To 40% Drops In Viewership. And They're Not Sure Why.
A perceived issue is hitting the YouTube community where it hurts, and many of the video site’s top stars want answers. The issue in question concerns YouTube’s subscription system, which appears to be broken for some users. Many creators have received emails from their fans, who have said that recent videos are not showing up in their subscription boxes. This issue is not necessarily new -- PewDiePie complained about a similar hitch back in 2014 -- but recently, the YouTube community has begun to mobilize in a big way. On November 29th, Ethan Klein of h3h3productions, who often serves as an important voice when YouTube-related controversies arise, shared a video discussing YouTube subscriptions. In the video, he reads emails from fans who have complained about not seeing his new uploads, and even shares a message from PewDiePie, who used a Twitter DM to say that he had been mysteriously unsubscribed from the h3h3 channel. Klein surmises that YouTube’s wonky subscription box is related to the site’s constantly-changing algorithm, which promotes certain types of content. He wonders if creators who nakedly pursue high levels of engagement are not experiencing the same problems he is, and plays that idea for laughs.
November 30, 2016
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