Michael Grover > Blog > Film Video TV

Articles of interest.

What an OTT Future Means for Brands

Harvard Business Review--As OTT transforms content distribution and communication, one interesting question is what happens when brands go “over the top”? Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products.
March 06, 2018 Go to story on Harvard Business Review



More in Film-Video-TV...

Amazon Launches an Ad-Supported Free Streaming Service - Cord Cutters News

Cord Cutters News--After denying reports that Amazon would launch a free ad-supported streaming service they did just that today.
January 10, 2019 Go to Cord Cutters News

Netflix's upcoming content crisis, in one chart

Vox--The biggest shows on Netflix are shows owned by other companies.
January 09, 2019 Go to Vox

Cracking the Case of Murdered Actor Sal Mineo

The Hollywood Reporter--Writing for The Hollywood Reporter, the best-selling author of 'L.A. Confidential' delves into police files from 1976 and revisits the complicated two-year pursuit of the Oscar-nominated star's killer — told here from the point of view of the detectives who painstakingly worked the case from West Hollywood to Michigan.
January 01, 2019 Go to The Hollywood Reporter

Number of Streaming Shows Overtakes Basic Cable, Broadcast for First Time, FX Reports

Variety--Streaming services snatched their biggest piece of the TV pie ever in 2018. According to FX’s annual report on the number of scripted originals on TV, the number of streaming shows has surpas…
December 14, 2018 Go to Variety

WarnerMedia's Tiered Streaming Plan Takes Shape

The Hollywood Reporter--Netflix and Hulu will be hardest hit if the AT&T-owned service follows Disney's lead and claws back franchise movies and TV shows as deals expire.
December 05, 2018 Go to The Hollywood Reporter

Podcasts Could Spark a New Golden Age of Investigative Journalism

Bello Collective--Listeners are flocking to programs that go deep (and spend big) to expose wrongdoing.
November 27, 2018 Go to Bello Collective

Media companies are launching streaming services to survive - here's how they can thrive

Business Insider--Consumers having been “cutting the cord” for years now and there’s little reason to believe that this phenomenon will slow down any time soon.
November 24, 2018 Go to Business Insider

Better Local Journalism, by Local Reporters, Is the Goal of a New Database

NYTimes.com--Shoeleather aims to connect journalists outside New York, Washington, Los Angeles and San Francisco with editors across the country.
November 20, 2018 Go to NYTimes.com

YouTube TV paying $35.72 per subscriber in programming for $35-a-month service, analyst says

fiercevideo--The fact that a video giant like YouTube has entered the pay-TV market with a loss-leader product is, of course, of significant concern to cable companies and other linear pay-TV operators.
November 14, 2018 Go to fiercevideo

YouTube's Recommendation Algorithm Suggests Increasingly Longer Videos, Study Finds

Tubefilter--A new study from Pew Research Center took an in-depth look at YouTube’s polarizing recommendation algorithm and found that the more they watch, the more users are nudged toward progressively longer and increasingly popular videos. Only 5% of videos recommended to researchers had less than 50,000 views at the time they were recommended, while 64% of recommendations had more than 1 million views. T
November 08, 2018 Go to Tubefilter