Michael Grover > Blog >
Tubefilter: YouTube's Recommendation Algorithm Suggests Increasingly Longer Videos, Study Finds
A new study from Pew Research Center took an in-depth look at YouTube’s polarizing recommendation algorithm and found that the more they watch, the more users are nudged toward progressively longer and increasingly popular videos. Only 5% of videos recommended to researchers had less than 50,000 views at the time they were recommended, while 64% of recommendations had more than 1 million views. The most commonly recommended videos were music videos, videos of TV competition shows like American Idol, kids’ content, and life hack videos. Here's how the study worked: Researchers conducted 174,117 “random walks” through YouTube’s content. Each walk began with a randomized video from one of 14,000 English-language channels, each with more than 250,000 subscribers. Researchers would watch one of the channel’s videos, and then move on to one of the five videos recommended in the video’s sidebar by YouTube. They repeated this until they’d been through a total of five videos — the starter video, plus four more, all based on recommendations. A new study from Pew Research Center took an in-depth look at YouTube’s polarizing recommendation algorithm and found that the more they watch, the more users are nudged toward progressively longer and increasingly popular videos.
November 08, 2018 Go to TubefilterMore in Film Video TV...
What Can Marketers Learn From Quibi's Failure?
Entrepreneur--Ultimately, it doesn't matter if you've got billions of dollars. You cannot spend your way out of a fundamental mistake.
Go to Entrepreneur
The livestreaming boom isn't slowing down anytime soon
Mashable--Livestreaming video is not going away.
Go to Mashable
Meet John Krasinski's secret weapon that helped make 'Some Good News' a hit
Fast Company--A Calgary-based startup called Communo helped the ‘Jack Ryan’ star find post-production, social media, distribution, and GIF analytics partners for his “homemade” series.
Go to Fast Company
Amazon Video Direct Dramatically Changes How It Will Compensate Indie Creators
IndieWire--The U.S. streaming royalty rate drops, international goes up, in a move that could help bigger films, but will likely pinch the profits of many U.S. indies.
Go to IndieWire
Learn how you can improve your site by focusing on well-written content and the basics.
10 Predictions for Media & Entertainment Post-Pandemic.
Linkedin--Our world will be forever changed as a result of our collective COVID-19 lockdown, and the media and entertainment industry is no exception. Here are ten ways it will change in a post-pandemic world.
Go to Linkedin
Demystifying OTT: The Essential OTT Glossary.
PubMatic--In the US, over 100 million households—or 80% of all households—have connected TVs (CTV). eMarketer predicts that CTV ad spend will reach $8.6B.
Go to PubMatic
How the Centralized Media Lost Its Power over the People.
fee--Whatever one thinks the future might or should be like, hierarchical media structures no longer provide social coherence. Knowledge and information no longer travel in bidirectional flows up and down chains of authority and expertise. The media have been lateralized.
Go to fee
How COVID-19 Has Impacted Media Consumption, by Generation
Visual Capitalist--80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos being the primary mediums across all generations and genders.
Go to Visual Capitalist
Quibi sent a cease-and-desist to one of the few podcasts on its side
The podcast has responded to the order by changing its name—you can now call them Streamiverse—and its objective is strictly about spite and revenge.
Go to article
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
What Quibi memes say about the new Netflix competitor.
apple--Mobile streaming platform Quibi launched on April 6. The lack of Quibi memes broadly signifies that the app has failed to become a part of the zeitgeist.
Go to apple
Google Does the Bare Minimum to Keep Industry It Destroyed on Life Support
Gizmodo--Google is giving $1 million collectively to the International Center for Journalists and Columbia Journalism School’s Dart Center for Journalism and Trauma.
Go to Gizmodo
Quibi App Downloads on Launch Day Were 7.5% of Disney Plus' Booming Debut
Variety--Quibi’s first-day app downloads hit around 300,000, coming after months of steady hype surrounding Jeffrey Katzenberg’s ambitious mobile-only streaming service. That’s according t…
Go to Variety
Streaming Gets Big Bump During Coronavirus Quarantines, Nielsen Says
The Hollywood Reporter--SVOD platforms outpaced the overall gains in TV usage during the first few weeks of March.
Go to The Hollywood Reporter
Video Streaming to TVs Soared 85% in U.S. in First Three Weeks of March, Nielsen Says
Variety--During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever. U.S. consumers’ viewing of streaming has continued to inc…
Go to Variety
Learn how you can improve your site by focusing on well-written content and the basics.
Publishing & The Pandemic
Beyond the Book--We are recognizing, in new ways, how much of daily life that authors and publishers make possible and how much they make life under lockdown bearable.
Go to Beyond the Book
Over Two-Thirds of Consumers Opens To Ads In Exchange For Free Streaming Video Over Two-Thirds of Consumers Opens To Ads In Exchange For Free Streaming Video
AList--Nearly nine in 10 consumers have access to connected television (CTV) but they may soon be experiencing subscription fatigue.
Go to AList
YouTube is the frontrunner in the mobile streaming wars, and it's not even close.
The Verge--YouTube is the number one player in mobile video streaming.
Go to The Verge
CBS All Access Chiefs Give Update On Subscriber Figures.
Deadline--CBS has added 2 million subscribers to its CBS All Access and Showtime streaming services in the last 12 months. The broadcaster revealed the new subscribers figures as part of a general update on …
Go to Deadline
Disney+ Subscribers Say They're Watching More Classic Films Than 'Star Wars'
The Hollywood Reporter--Meanwhile, Pixar content is the most "frequently" viewed, a new customer survey finds.
Go to The Hollywood Reporter
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
Amazon Launches an Ad-Supported Free Streaming Service - Cord Cutters News
Cord Cutters News--After denying reports that Amazon would launch a free ad-supported streaming service they did just that today.
Go to Cord Cutters News