Google's Position Zero: Are Your Pages Eligible? : Michael Grover

Google's Position Zero: Are Your Pages Eligible?

Written for Linkedin

Posted by Michael Grover on Jun 19, 2019
Article Excerpt...
In the Google Universe, there is a position referred to as Position Zero. It appears at the top of the organic results. Sometimes it displays as a list, sometimes a table, sometimes a snippet. It's an enviable spot which boosts click-through anywhere from 114% to 516%, according to Hubspot and SearchEngineLand. It's a smart bit of programming on Google's part. For SEO, though, it has some complexities that take some work to untangle. Here's an example that I found when I searched for "How do I buy a computer?" The first result (Position Zero) was an informative and compelling list from listing everything you need to consider when buying a computer.

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Writer, Marketer, Product Creator, SEO, Podcasting. Experience with media, technology, healthcare, and education markets. Driven by new products and ideas. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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