Has Digital Marketing Failed? Consider Marketing Operations

Written for PFL.com

Posted by Michael Grover on Jan 13, 2022
Article Excerpt...
How is your martech stack working for you? For the uninitiated, a martech stack (or marketing technology stack) is the set of technologies that marketers use to perform various marketing activities. How you collect leads and nurture them along the path to becoming a customer are just some of the activities that are handled by a martech stack. For many growing companies, the martech stack can be a frustrating conglomeration of different tools brought in as needs emerge, sometimes with overlapping and competing jobs and almost always disconnected from each other.

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I've managed the intricate details of web sites large and small. As a former marketer, a unique characteristic that you will find with me is that I manage websites with a sensibility that always looks to support and bolster a site's mission. I have experience with most major platforms, frameworks, and software so, no matter how your site is constructed, I am likely to hit the ground running to help improve performance and make it the site you've always wanted.

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