b ' The customer service confirmation scam, whether by phone or phishing email, is just one exa' How Cybercriminals Attack Brands with Marketing Tactics : Michael Grover

How Cybercriminals Attack Brands with Marketing Tactics

Written for Mimecast

Posted by Michael Grover on Jul 12, 2021
Article Excerpt...
The customer service confirmation scam, whether by phone or phishing email, is just one example of how bad actors are hijacking hard-earned brand equity and using common marketing tactics to make their con. In fact, cybercriminals are deploying a complete range of marketing tactics to try and separate people from their money, as described in Mimecast’s The State of Brand Protection 2021 (SOBP) report. To cybercriminals, the brands they impersonate are just bodies they step over to get their way.

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Freelance B2B writer, marketer, and product creator. Experience writing engaging, long and short form content for technology, marketing, and environmental markets. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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