b ' With so many B2B products being consideration-heavy purchases, requiring the buy-in of a ra' How to Track the Elusive B2B Influencer : Michael Grover

How to Track the Elusive B2B Influencer

Written for Marketing Insider

Posted by Michael Grover on Jan 29, 2019
Article Excerpt...
With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, B2B marketers could be making better use of Influencer partnerships to get their products on the awareness, engagement, and purchase path. B2B influencer marketing is as different from B2C influencer marketing as B2B marketing is from B2C marketing. They might be the same genus but they are different species. To oversimplify, sort a list by number of followers and you pretty much have a target list of B2C influencers. Not so with B2B.

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Freelance B2B writer, marketer, and product creator. Experience writing engaging, long and short form content for technology, marketing, and environmental markets. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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Michael Grover | mike@michaelgrover.com | 617-435-1340 |

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