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As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.

Get a weekly summary of Marketing and SEO stories. (See sample)

5 Affordable Ways to Use Video on LinkedIn.

business.com--Using video on LinkedIn is a great way to grow your brand. Here are five strategies you can use that won't break the bank.
January 01, 2020 Go to business.com

How to Create a Successful YouTube Channel

Influencer Marketing Hub--Want to start a new YouTube channel but have no idea how? This post has all that you need to know to create and run a successful YouTube channel right now.
January 01, 2020 Go to Influencer Marketing Hub

At enterprise companies, SEOs cannot 'do' most of the SEO

Search Engine Land--Why consistent SEO training is critical for all of the teams that touch enterprise websites.
December 31, 2019 Go to Search Engine Land

5 digital disruptive trends in 2020 we are keeping an eye on.

Sara Shuman--If you don’t like change, you’re in the wrong business. Digital Design innovations are changing rapidly and it’s important to keep an eye on what’s just a passing trend or actually becomes tomorrow’s mainstream adoption.
December 31, 2019 Go to Sara Shuman

Is martech headed for its 'dot-com moment' in 2020?

Chief Marketing Technologist--Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space commented: 'Martech is about to face its 'dot-com' moment.
December 30, 2019 Go to Chief Marketing Technolog...

Social Media Etiquette

influence--Exploring the Code of Courtesy in the Age of Social Media
December 29, 2019 Go to influence

Why Nobody Sees Your Tweets and What to Do About It

MeetEdgar--500 million Tweets are posted on Twitter each day. That's big, but it's not the only reason why nobody sees your Tweets. Here's what you can do about it!
December 29, 2019 Go to MeetEdgar

13 Predictions for Content Marketing In 2020.

Social Animal--Content marketing is always evolving, so what's next in 2020? Here are 13 content marketing trends that could make or break your business
December 29, 2019 Go to Social Animal

How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute--Though AI-created content pieces are published yearly in the billions, human content creators are needed more than ever – Content Marketing Institute
December 29, 2019 Go to Content Marketing Institu...

5 Critical KPIs For Measuring Influencer Marketing

AList--Influencer marketing is booming, but how is its success measured? That question is top of mind for some marketers today given the haziness of influencers marketing’s ability...
December 29, 2019 Go to AList

Big Companies Who've Had Podcasting Success

The Podcast Host--What makes a brand podcast great? Take a look at some examples and learn what you can use to make a great podcast for your brand.
December 28, 2019 Go to The Podcast Host

Google's New Ad Campaign Uses Storytelling To Bring Data To Life

Forbes--Google understands the power of data to change the world and the power of story to spread the company’s message.
December 27, 2019 Go to Forbes

The Best Time To Post On Social Media

Alpha Efficiency--Posting at the times when your audience is the most engaged in the network can lead you to more likes, comments, and shares.
December 27, 2019 Go to Alpha Efficiency

How Much Should I Pay for SEO?

SEO.co--SEO can be expensive, especially if done right. Here we discuss SEO agency pricing and how to know if you're paying a fair rate for SEO services.
December 27, 2019 Go to SEO.co

Should You Outsource Blogging? The Pros and Cons of Hiring Content Writers

SEO.co--Have you ever considered outsourcing your blogging by hiring content writers? Depending on what blogging strategy you’re currently using, this could sound like a godsend.
December 26, 2019 Go to SEO.co

5 Ideas to Make Your Holiday Event Marketing Stand Out

Eventbrite US Blog--Come December, consumers are overwhelmed with sales pitches. Make your event marketing stand out this holiday season with these creative ideas.
December 25, 2019 Go to Eventbrite US Blog

23 Valuable Tools and Apps for Marketers

Social Media Marketing | Social Media Examiner--Find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.
December 24, 2019 Go to Social Media Marketing | ...

6 Marketing Tools CMOs Cannot Succeed Without in 2020

Natural Intelligence--Discover the best marketing tools every marketing director needs in their arsenal. MailChimp, Marketo, Canva, Slack - these are options you can choose from.
December 24, 2019 Go to Natural Intelligence

Marketing Article Summaries

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