activatems: 4 Key Requirements of a 2017 B2B Sales Lead | Activate Marketing Services
Sales execs want four things in the leads you provide:
A complete picture of a lead;
Flawless contact information including email and phone number;
Tightest possible window between lead capture and delivery to sales;
Lead can’t be caught off guard or fail to recall engagement with your brand.
November 29, 2016
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