VentureBeat: Almost 70% of CEOs now expect CMOs to lead revenue growth | Michael Grover


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VentureBeat: Almost 70% of CEOs now expect CMOs to lead revenue growth

A decade ago marketing leaders could be Don Draper. Today, the three-martini lunch and afternoon golf is off the table, and replacing it is an expectation that marketing will lead top-line revenue …

May 09, 2017 Go to VentureBeat

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