Michael Grover > Blog > Marketing and SEO

Forbes: Amazon Is The Influencer Platform Of The Future

Instagram may be the hot destination for influencer marketers, but don't overlook Amazon, which has its own influencer program.
March 06, 2019 Go to Forbes


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How to Write Facebook Ads That Convert

Social Media Marketing | Social Media Examiner--Discover how to develop and compose Facebook ad copy that converts and sells your products.
October 14, 2019 Go to Social Media Marketing | ...

How to Retarget Ads to Engaged Instagram and Facebook Fans

Social Media Marketing | Social Media Examiner--Learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.
October 14, 2019 Go to Social Media Marketing | ...

[2019] Landing Pages: Definition, Examples & Best Practices

The Status Bureau--A landing page is the first page people see when they enter a website. It’s where they “land”, typically the home page or a lead acquisition page.
October 14, 2019 Go to The Status Bureau

Google Analytics: Amazon AWS Bot Traffic from Ashburn

The Status Bureau--Google Analytics hasn’t yet blocked Amazon’s AWS bots. Here’s where to find it, in Google Analytics: Audience > Technology > Network In the US, what you’re most likely to see is a few normal internet service providers...
October 14, 2019 Go to The Status Bureau

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

10 Professional Networking No-Nos on Social Media for Freelancers

ClearVoice--Networking is everything to becoming a successful full-time freelancer. But have you committed any of these networking no-nos? Lena Katz outlines 10 bad behaviors that might damage your credibility and limit how well you can grow your professional connections.
October 11, 2019 Go to ClearVoice

Content Can't Rely on 'Better' as a Differentiator

Tessellate Partners--Your company might be “better” at what it does. But in order to get noticed and win deals, you need to differentiate yourself by focusing on answering, “Better for Whom?” and “Better at What?” And then making those answers an integral part of your content strategy.
October 09, 2019 Go to Tessellate Partners

14 Ways to Win the Always-On Consumer

visualiq--Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
October 09, 2019 Go to visualiq

How a recipe goes viral on Instagram

Vox--Roman’s recipes, like #TheStew and #TheCookies, are proof that millennials are embracing home cooking.
October 02, 2019 Go to Vox

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

How to Write a Follow-up Email After No Response

Mailshake Blog--If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Here's how you can perfect them.
October 02, 2019 Go to Mailshake Blog

Google on How to Rank Category Pages - Search Engine Journal

Search Engine Journal--Google's John Mueller answers how to rank a category page instead of a product page.
September 30, 2019 Go to Search Engine Journal

Instagram's Content Factories Are Huge-And That's a Problem for Facebook

WSJ--The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal, and the bottom line for its parent company.
September 27, 2019 Go to WSJ

Apple iOS 13: Is Facebook And Google's Worst Nightmare Coming True?

Forbes--Apple’s iOS 13 has made some major changes to privacy and security that could be a huge blow to its rivals Facebook and Google. Here’s what you need to know.
September 26, 2019 Go to Forbes

Influencers prepare for an Instagram without likes

CNN--With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllister's major selling points has been his number of likes.
September 26, 2019 Go to CNN

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

8 Ways to Write Better Tweets Your Community Will Love

Madalyn Sklar--Do you want to know how to write tweets that will send people rushing to follow and retweet you? I have 8 tips you need to know to get started.
September 23, 2019 Go to Madalyn Sklar

Google Search Console Performance Report Data Now Less Than A Day Old

seroundtable.com--Google announced this morning that Performance Reports within Google Search Console is now going to have fresher data. Specifically it is going from a few days of lag, i.e. seeing Monday data as early
September 23, 2019 Go to seroundtable.com

The Sense Making Seller

Gartner--Sense Making sellers close high-quality deals by employing sales techniques that build customer confidence in information and reduce skepticism in the seller.
September 17, 2019 Go to Gartner

Guide to Native Advertising

Columbia Journalism Review--The news industry is full of ideas when it comes to experimenting with new storytelling formats and techniques—podcasts, virtual reality, Instagram posts. The list is long, but storytelling across...
September 17, 2019 Go to Columbia Journalism Revie...

B2B Marketing Spotlight: Ann Handley on Being a 'Badaxe' Marketer-

Online Marketing Blog - TopRank®--Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on
September 12, 2019 Go to Online Marketing Blog - T...

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

You Can Now Use 375,000 Images from the Met Museum for Free

My Modern Met--The Metropolitan Museum of Art Open Access plan makes 375,000 of its works in the public domain, available for commercial and noncommercial use.
August 20, 2019 Go to My Modern Met