Marketing Charts: B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right?
Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But a new survey of more than 200 B2B sales and marketing professionals reveals that more than half (54%) believe that it’s harder to get personalization right in B2B than in B2C.
April 01, 2020
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