Marketing Land: B2B buyers consume an average of 13 content pieces before deciding on a vendor. | Michael Grover


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Marketing Land: B2B buyers consume an average of 13 content pieces before deciding on a vendor.

And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakeholders (54%), product tutorials (49%) and guidance on my problem/how to solve it (48%).

February 19, 2020 Go to Marketing Land

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