adage: Facebook Just Changed the Mobile Web Landscape With Header Bidding | Michael Grover


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adage: Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire. The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.

March 27, 2017 Go to adage

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