adage: Fair or Not, In-House Agencies Take Heat for Pepsi Gaffe | Michael Grover


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adage: Fair or Not, In-House Agencies Take Heat for Pepsi Gaffe

Certainly Pepsi could have benefited from some external perspective that potentially could have saved them from unleashing the spot, which has been widely ridiculed for co-opting protest movements for commercial gain. But external agencies are not a cure-all.

April 10, 2017 Go to adage

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