Christopher S. Penn Marketing Blog: How One-Click Unsubscribes Could Destroy Your Email Marketing

One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketingmarketing automation platform which allows a subscriber to opt out simply by clicking a link in the email. When they get to the landing page, they’re already unsubscribed with no additional effort …