Michael Grover > Blog >
As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.
Content Marketing Institute: How to Do Diversity and Inclusive Content Marketing That Matters.
64% of consumers took an action after seeing an ad they considered to be diverse or inclusive. With some segments of consumers, that percentage was higher: millennials (77%), blacks (79%), Latinos (85%), and LGBTQ community (85%).
January 27, 2020 Go to Content Marketing Institu...More in Marketing and SEO...
The Importance of Chatbots for Your Marketing Strategy
Nimble Blog--An overview of using chatbots to increase sales, provide personalized content, communicating with web traffic, conducting research, and more.
February 20, 2020
Go to Nimble Blog
Your Actionable Checklist to Building up Your YouTube Channel
V3B: Marketing and Social Media Agency--Brands have made Youtube a primary focus for their advertising and even created entire business models around it.Here are some actionable tips to build your Youtube channel.
February 19, 2020
Go to V3B: Marketing and Social...
The Myths and Realities of PPC and SEO Working Together.
On the Corner of Charles Ave--Does PPC affect SEO? No. And yes... sort of. PPC does not directly affect your Google organic ranking but may indirectly help your SEO efforts. Here's how.
February 19, 2020
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Why the podcast gold rush is slowing down for some publishers.
Digiday--As the competition for listeners and ad dollars has heated up, publishers are finding that producing successful podcasts these days requires more internal resources and attention than before.
February 19, 2020
Go to Digiday
Learn how you can improve your site by focusing on well-written content and the basics.
Is Employee Branding B2B's Answer to Influencer Marketing?
Marketing Insider Group--"Expertise matters even more when it comes to brands that sell to other businesses – B2B companies," argues Michael Brenner, and "there is no better source of expertise than a company’s own employees."
February 19, 2020
Go to Marketing Insider Group
B2B buyers consume an average of 13 content pieces before deciding on a vendor.
Marketing Land--And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakeholders (54%), product tutorials (49%) and guidance on my problem/how to solve it (48%).
February 19, 2020
Go to Marketing Land
How to Increase Your LinkedIn Engagement: 4 Tips
Social Media Examiner--Discover how to cultivate a following on LinkedIn and find tips to spur engagement.
February 19, 2020
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Deliver Mobile Creative That Doesn't Suck
adweek--Mobile phones have the power to decode the human genome, but mobile ads often seem stuck in the 90s.
February 18, 2020
Go to adweek
How to use Search Analytics for Search Console to Amplify your SEO strategy.
assertive--Are you interested in insight into page level keyword coverage? A great, simple, and free process for using available tools to build MoM comparisons.
February 18, 2020
Go to assertive
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
Video Marketing: How to Establish a Pre-Production Checklist
Business 2 Community--Measure twice, cut once. Here's what you need to know to be prepared to get started with doing your own videos.
February 14, 2020
Go to Business 2 Community
Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy
JacobsClevenger Blog--McDonald’s recently acquired an AI-driven personalization software vendor and plans to integrate the new technology into their drive-thru experience, mobile app and in-store kiosks.
February 12, 2020
Go to JacobsClevenger Blog
How fast does a page get fully indexed: An SEO indexing experiment.
Mark Williams-Cook Blog--A fascinating experiment which measures how quickly a page goes from first encounter with Googlebot to being fully available. Spoiler: 24 days for javascript elements.
February 11, 2020
Go to Mark Williams-Cook Blog
5 Tips For Creating An Ultra Responsive Prospect List.
Linkedin--It looks like creating a substantive connection is the key.
February 10, 2020
Go to Linkedin
Podcast: The Benefits of Perpetual Demand Generation
Gaggleamp Blog--What is perpetual demand generation and how can it fundamentally change the way you look at your marketing efforts.
February 10, 2020
Go to Gaggleamp Blog
Learn how you can improve your site by focusing on well-written content and the basics.
90.63% of Content Gets No Traffic From Google.
SEO Blog by Ahrefs--An additional 5% get fewer than 10 visits from Google per month. (Sample of 2 million random pages.) There are four characteristics common to the pages that do get traffic from Google.
February 10, 2020
Go to SEO Blog by Ahrefs
Is Podcasting Radio's Next Revenue Star?
Radio Ink--Agencies and brands give poor marks on the current station of podcast measurement.
February 09, 2020
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What role does content marketing play in delivering the optimal experience across the buyer journey?
Content Marketing Institute--Significant, says research based on responses from B2B and B2C for-profit marketers at companies with 1,000+ employees.
February 07, 2020
Go to Content Marketing Institu...
The Content Marketer's Guide to Thought Leadership.
HubSpot Blog--A how-to guide for boosting credibility through creating content that your audience wants. For example, how to source content ideas.
February 06, 2020
Go to HubSpot Blog
Research: The Topics Meeting Planners Want for 2020 (free download).
Jay Baer--To find out the topics that interest meeting planners and event goers most, Baer surveyed 150 meeting planners to determine how they are sourcing keynote speakers in 2020.
February 05, 2020
Go to Jay Baer
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
Google: If You Need To Manually Submit Pages To Index Then You Need To Improve Site Quality.
seroundtable.com--It's worth considering: if you need to manually tell Google about a page, is there something larger at play? Linking structure? Quality? The folks in the comments have some differing opinions.
February 04, 2020
Go to seroundtable.com