The Information: Inside Netflix's TV Marketing Machine
When Netflix debuted “Stranger Things” in 2016, it was so optimistic about the 1980s-era spooky thriller that it poured $50 million into promoting the show, much of it on Facebook. Yet when it came to the reboot last year of classic sitcom “One Day at a Time,” the marketing team didn’t even ...
August 26, 2018
Go to The Information