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As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.

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WSJ: Instagram's Content Factories Are Huge-And That's a Problem for Facebook

The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal, and the bottom line for its parent company.

September 27, 2019 Go to WSJ

More in Marketing and SEO...

4 Things to Look For in a Marketing Agency for Startups.

Market Veep--A marketing agency for startups best serves young companies when it combines a data-focused approach with a collaborative, transparent, versatile mindset.
January 24, 2020 Go to Market Veep

When Instagram influencers turn against you.

Business Insider--Mattress eretailer Casper said its reputation could take a hit if any of its thousands of influencers engaged in behavior that "adversely" reflected on the company.
January 23, 2020 Go to Business Insider

3 strategies to keep your content marketing on top in 2020.

ETBrandEquity.com--As personalisation, interaction, and engagement take centre stage, here are some trends that will drive content marketing in 2020...
January 22, 2020 Go to ETBrandEquity.com

Digital transformation storytelling tips: How to explain your work

enterprisersproject--You need to tell a good story to get people on board for the change that comes with digital transformation work – and to win respect for your team’s efforts. Consider these proven tips.
January 22, 2020 Go to enterprisersproject

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

How to Boost Your Revenue with Online Video Content

Nimble Blog--Online video content dominates every channel of communication. And for good reason! Online videos are some of the most effective marketing tools available to you right now.
January 22, 2020 Go to Nimble Blog

Lessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning

SiriusDecisions--Use these tips from the playground to begin steering your marketing team toward a more strategic approach.
January 22, 2020 Go to SiriusDecisions

Text Hidden by CSS: Does Google Index It?

Rebootonline--A long term hidden text experiment from Reboot looks at 4 methods designers use to hide text. The result: Google prefers visible text sites but surprisingly also weighs Textarea content as visible text.
January 21, 2020 Go to Rebootonline

How to Recover a Suspended Facebook Ads Account

Social Media Marketing | Social Media Examiner--Find out how to submit an appeal to get a suspended Facebook advertising account reactivated.
January 20, 2020 Go to Social Media Marketing | ...

The Truth About Engagement Pods

This One Marketing--The secret to getting massive social media reach without buying ads is digital engagement pods (groups).
January 17, 2020 Go to This One Marketing

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

It's Time for Content Marketers to Narrow the 'Value Gap'

IDG--52% say content that is too promotional or self-serving would cause them to drop a vendor when they’re researching technology solutions. That’s the second-ranked abandonment trigger, behind only overly aggressive or persistent sales follow-up.
January 17, 2020 Go to IDG

How to Promote a Documentary Storytelling Series on Social Media.

Social Media Examiner--Discover how to release and promote a documentary storytelling series on social media.
January 15, 2020 Go to Social Media Examiner

Digital Marketing for Startups: An Entrepreneur's Checklist.

Marketveep--Digital marketing for startups can feel overwhelming. There’s a lot of competition. Follow these actionable tips to see maximum ROI for your business.
January 15, 2020 Go to Marketveep

Podcast: Can You Personalize Without Creepy Data?

SoloSegment--How do we make journeys more functional without using data people don’t want us to have?
January 14, 2020 Go to SoloSegment

How Starbucks uses AI to counter mobile's isolating effect.

Marketing Dive--So far, the results from Starbucks' (AI) technology Deep Brew are promising...Starbucks' customer connection scores hit an all-time high and sales are growing.
January 14, 2020 Go to Marketing Dive

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

The Emerging Importance of Chatbots

Entrepreneur--Chatbots certainly help to reduce costs, remove the limitation of limited number of human agents who can take the call and also ensure better accuracy in data capture in the conversation
January 14, 2020 Go to Entrepreneur

Under Armour turns to podcasts and long-form content in bid to 're-center' global brand

The Drum--After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting.
January 14, 2020 Go to The Drum

6 Key Content Marketing Strategies for Smart Speakers

ClearVoice--Is your content marketing prepared for the disruptive force of voice-powered tech? Martech expert Ben Beck shares ways you to leverage smart speakers.
January 13, 2020 Go to ClearVoice

5 Content Marketing Trends That Burst the Content Bubble Myth

Skyword--Despite what you hear, there never was a content bubble to fear. These five content marketing trends poke holes in the idea that assets are growing futile.
January 13, 2020 Go to Skyword

I just stumbled across your profile and thought we should connect.

Medium--What hasn’t kept pace with this digital transformation however, are the basic sales and communication techniques required to establish strong, mutually beneficial business relationships.
January 12, 2020 Go to Medium

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

Podcast: Find Your Voice - Personal Branding (Part 1 of 3)

Brandon Brands--Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.
January 12, 2020 Go to Brandon Brands

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