IDG: It's Time for Content Marketers to Narrow the 'Value Gap' | Michael Grover


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IDG: It's Time for Content Marketers to Narrow the 'Value Gap'

52% say content that is too promotional or self-serving would cause them to drop a vendor when they’re researching technology solutions. That’s the second-ranked abandonment trigger, behind only overly aggressive or persistent sales follow-up.

January 17, 2020 Go to IDG

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