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Medium: Making strategic decisions when creating content by using journeys, funnels & maps

Understand what your customers are thinking, feeling and doing at every step of the journey, before creating content.

March 01, 2020 Go to Medium

More in Marketing and SEO...
April 03, 2020

Portrait of an Industry: Marketing Agencies in 2020

Digital Third Coast--An analysis of 6,000 US agencies yieds a report providing a profile of a the agency world. Avg number of employees (77% have 10 to 49), hourly rate (60% charge $100 to $149). Of particular interest might be the section on gender leadership.
Go to Digital Third Coast

April 03, 2020

7 signs you have a bot problem

NS8--Bots make up half of internet traffic, and malicious bots can cause costly damage when they overrun your site. Learn how to spot a bot problem quickly.
Go to NS8

April 02, 2020

The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report

Orbit Media Studios--This report is a snapshot in time amid a fast changing social and economic picture.
Go to Orbit Media Studios

April 01, 2020

B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right?

Marketing Charts--Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But a new survey of more than 200 B2B sales and marketing professionals reveals that more than half (54%) believe that it’s harder to get personalization right in B2B than in B2C.
Go to Marketing Charts

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
March 31, 2020

How One Badass Reddit Post Produced 170 New Customers in under 3 Hours

Strikingly--There are two big questions startups and freelancers struggle with in their infancy: #1 - Where do I start? #2 - Where do I find clients?
Go to Strikingly

March 31, 2020

5 Content Topics to Advance Your Sale.

Tessellate Partners--What is the purpose of content if not to change or validate the mind of the reader, to share new information, to move the needle? Here are 5 Content Topics to Advance Your Sale.
Go to Tessellate Partners

March 31, 2020

Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak.

Marketing Week--Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis.
Go to Marketing Week

March 27, 2020

Online Marketing During Crisis Situations.

Now Marketing Group Blog--This is the article that made @EmilyCrume comment: "Great list of tips to implement, now, Jessika!" And, she sure is right about that.
Go to Now Marketing Group Blog

March 26, 2020

Amazon Accidentally Sent Out Their Email Template.

Medium--An illuminating and educational error. It not only shows how they set up newsletters but is also a good example of how to set up a template.
Go to Medium

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
March 25, 2020

Is Instagram Removing Likes?

Digital Branding Institute--News of Instagram removing likes has caused panic online, but what does this really mean for digital branders? Are likes really gone? Let's take a look.
Go to Digital Branding Institut...

March 24, 2020

8 Virtual SEO Conferences for B2B Marketers.

TopRank--Attending virtual conferences is a great way to stay connected to the marketing and SEO community. And, we could all use some human connection right now.
Go to TopRank

March 23, 2020

The most powerful emotion in marketing may surprise you - and more brands need to tap into it.

Business Insider--Oliver Yonchev says that, rather than focus on fear, brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum — like happiness.
Go to Business Insider

March 20, 2020

7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond.

Search Engine Journal--Coronavirus-related volatility has impacted just about every vertical. In times like these, SEOs can look to their own site's data to meet customer needs.
Go to Search Engine Journal

March 20, 2020

Should the News Disrupt Your Content Calendar? Here's How to Decide.

Content Marketing Institute--At first, the headlines don’t impact your brand. Then they do. What happens to your content plans? Answer these two questions to decide.
Go to Content Marketing Institu...

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
March 20, 2020

Marketing and Growth Lessons for Uncertain Times.

CXL--Uncertainty. Anxiety. Risk. Crises are challenging times. "Marketing" may seem secondary. But nothing gets better if we stand still.
Go to CXL

March 20, 2020

Prospect Engagement Strategies in a 'No Face-to-face' Environment

Activate Marketing Services--Start turning lemons into lemonade by thinking now about how to repurpose or redeploy content and experiences.
Go to Activate Marketing Servic...

March 16, 2020

Podcast: How a Focus on Audience Turned Business Insider Into a Massive Success.

Grow Wire--Business Insider’s chief revenue officer and publisher, Pete Spande, discusses how his company is forging the path for the entire media and publishing industry by always putting the audience first.
Go to Grow Wire

March 16, 2020

70+ Marketers You Need To Follow On Twitter Today

Foundation Marketing--We scoured the Internet to find the top twitter accounts that would best help you learn more about marketing. Follow these accounts to learn!
Go to Foundation Marketing

March 15, 2020

This Is What Happens When You Accidentally De-Index Your Site from Google

Moz--The harrowing tale of a site accidentally getting removed from Google and the arduous path back to normal.
Go to Moz

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
March 11, 2020

Do Paid Links Help Sites Rank? No, says Google's John Mueller.

Search Engine Journal--John Mueller insists that "pretty much always" the paid links he looked at were not the reason the site was ranking.
Go to Search Engine Journal

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